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Launch

Home > Product > Launch Launch Turn products into revenue Create a more strategic approach to exceed your business objectives. Execute successful launches that align

Winn/Loss Program Infographic

7 Steps for Launching a Win-Loss Program

“Why did I lose?” It’s the first question a salesperson wants to ask a prospect after failing to win their business. Unfortunately, it’s unlikely the

Product Management

Defining Sprint, Release and Launch

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” – Kirsten Butzow
 
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic…

What Causes a Launch to Fail?

Validating market problems isn’t about listening only to the noisy 20 percent of the market. Instead, it’s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea th…

How a 90-Second Launch Story Highlights Purpose and Establishes Focus

Product teams build impressive and detailed launched strategies. But, how do you get an entire organization to execute a coordinated effort that results in a successful launch?In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Prag…

Product Launch
Product Development

Avoiding Product Launch Disaster

Microsoft’s release of Windows 95 was a tremendous success: seven million copies sold in the first five weeks and it soon became the de facto

Search Results for: launch

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