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Increase the Impact of
Design on Business Strategy

A course for designers   by designers   

Business Strategy & Design

$1,195.00 / One Time +Taxes

As low as $107.92/month with Affirm logo.
Learn more

Corporate Training

Live Online Course

Common Roles

This course is for designers and design researchers across various practices (such as service, product, UX, digital and interaction design).

Get a sneak peek of the course

Pragmatic Design courses are facilitated by experts and built within Miro—a visual collaboration platform—for an immersive, interactive learning experience. Explore what to expect in the course with this preview.

What you’ll learn in Business Strategy & Design

Translate your company’s business strategy into design priorities

Understand business context and decision making and apply them to your work.

Balance desirability and viability

Navigate potential conflicts between buyer, user and business goals.

Communicate the business
value of design

Speak the language of your stakeholders, tying design work to business success.

Measure design impact

Develop the right metrics for the value and ROI of your design work.

Preview the toolkit: Business Strategy Decoder

The Business Strategy Decoder is your action plan for measuring and communicating how design fits into the strategic landscape. Tools like the Stakeholder Conversation Guide and the Metrics Lexicon will help you apply what you’ve learned back at work.

Preview of Pragmatic Design Business Strategy Decoder



What your peers are saying


Pragmatic Design instructors have proven expertise in facilitating learning experiences for design practitioners and leaders and coaching teams to increase their impact.
Business Strategy and Design Badge

Get certified

Stand out from the crowd with Pragmatic Design certifications. Our certifications enable you to easily share your strategic design skills with your network.

Ready to start?

Business Strategy & Design

  • 7 hours
  • 1-2 sessions
  • No travel
  • Team exercises

Our learning experiences are developed by experienced facilitators and instructional designers—focusing on interactive learning and practical application.

Our training provides immersive, hands-on practice with the skills that matter for expanding the influence of design in your organization. 

We offer live online training for teams who want to engage with instructors in real time without the hassle of travel. We also offer an onsite option for corporate training clients who want to bring their team together in person.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.