Increase the Impact of
Design on Business Strategy
A course for designers by designers
Get a sneak peek of the course
Pragmatic Design courses are facilitated by experts and built within Miro—a visual collaboration platform—for an immersive, interactive learning experience. Explore what to expect in the course with this preview.
What you’ll learn in Business Strategy & Design
Translate your company’s business strategy into design priorities
Understand business context and decision making and apply them to your work.
Balance desirability and viability
Navigate potential conflicts between buyer, user and business goals.
Communicate the business
value of design
Speak the language of your stakeholders, tying design work to business success.
Measure design impact
Develop the right metrics for the value and ROI of your design work.
Preview the toolkit: Business Strategy Decoder
The Business Strategy Decoder is your action plan for measuring and communicating how design fits into the strategic landscape. Tools like the Stakeholder Conversation Guide and the Metrics Lexicon will help you apply what you’ve learned back at work.
YOUR BUSINESS STRATEGY DECODER INCLUDES
What your peers are saying
Stand out from the crowd with Pragmatic Design certifications. Our certifications enable you to easily share your strategic design skills with your network.
Ready to start?
Business Strategy & Design
- 7 hours
- 1-2 sessions
- No travel
- Team exercises
Our learning experiences are developed by experienced facilitators and instructional designers—focusing on interactive learning and practical application.
Our training provides immersive, hands-on practice with the skills that matter for expanding the influence of design in your organization.
We offer live online training for teams who want to engage with instructors in real time without the hassle of travel. We also offer an onsite option for corporate training clients who want to bring their team together in person.