“Designers need to have that commercial mindset and make sure that whatever we are doing, however we’re designing, we can articulate how that ladders up to those business kinds of goals.” – Venessa Bennett
Rebecca Kalogeris, VP of product at Pragmatic Institute, interviews Venessa Bennett on elevating the role of UX in organizations.
Venessa Bennett is the head of user experience (internal systems) at Cazoo, a U.K. retail company in the motor vehicle industry, where she’s built up and developed the UX design practice. Previously, she held product and UX design roles at eporta and Vodafone. Venessa is passionate about building inclusive and diverse teams, refining design processes, coaching individuals.
Venessa and Rebecca Discuss:
- Why designers should leverage storytelling in their work
- How to talk about design work in a way that connects to business goals
- The power of partnering with product teams
- Why you need diversity in design
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