Product Marketing Certification Program
Make Your Products Fly Off the Shelves
Becoming a Pragmatic Certified Product Marketer is the best way to prove you have what it takes to drive revenue with the right go-to-market, launch and pricing plans.
Core Program for Product Marketing
Our product marketing certification path is designed to give you the tools, templates, skills and battle-tested best practices needed to build and execute truly successful marketing and launch plans.
Foundations
Gain a thorough understanding of your market and the opportunities that drive results.
- Understand the market and the problems it faces
- Better understand roles and responsibilities
- Master the Pragmatic Framework and the activities needed to bring a successful product to market
- Learn to prioritize projects and drive results
Market
Build buyer expertise and create strategic product marketing plans that resonate with the market.
- Drive results with the right product marketing strategies by gaining a thorough understanding of your buyers and how they buy
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity
Launch
Align your entire organization around the right product launch strategies.
- Exceed business objectives by creating a more strategic approach to launches
- Execute successful launches that align your entire organization around the same strategies and goals
- Empower sales with the tools and training they need to succeed
- Align the buying and selling processes
Price
Learn how to set the right price for each product in each market.
- Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies
- Evaluate the competitive and market environment and its impact on pricing
- Create price segmentation strategies based on product, customer and transaction information
- Implement, track and measure pricing strategies and total cost of ownership
This program, which includes four courses and lifelong access to our robust online support community, was created by leading industry experts with decades of hands-on experience marketing and launching products people love. This program is constantly updating and evolving to embrace the best new techniques and insights in the world of product.
Our curated path to success
Product Master
4.8 ★ (1,124 reviews)
Course Included
Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.
Skills you’ll gain
- Agile Methods & Delivery
- Aligning Capability With Strategy Execution
- Business Plan Communication
- Buyer Personas
- Buyer Profiles
- Competitive Assessment
- Content Development Models
- Content Markeing & Strategies
- Customer Data Management
Professional Certificate - 8 Course Series
Earn a career credential that demonstrates your expertise
Enhance Your Training
Build on your product marketing certification with these additional courses and programs, designed to take you even further.
Pragmatic Alumni Community
The Pragmatic Alumni Community is the beating heart of our certification programs.
- Turn your training into action alongside peers who are in your shoes
- Get answers to every question from industry leaders, instructors and peers
- Find real-world templates, checklists, deliverables and examples your peers have created and used for product success
- Access step-by-step resources guides for using tools, resources and best practices post-training
- Get involved in cohort-based learning groups, private workshops, author-led book clubs and more
Insight
Take your product management skills to the next level by incorporating data into every decision you make.
- Learn a grounded and actionable approach to incorporating data into go-to-market practices and decisions
- Identify patterns within your data to uncover and prioritize opportunities
- Employ a scalable and repeatable process for successful data projects
- Strengthen roadmaps, go-to-market plans, presentations and more with data
From your market research to your product opportunities, your user personas to your requirements lists, data will strengthen every part of your product manager journey.
Enhance Every Aspect Of Your Career
Being a great product manager means more than just knowing everything about building great products your market will love. It means building your leadership and finance skills too with help from the Pragmatic Learning Network.
Level-Up Power Skills:
Influence, Lead and Develop Yourself
- 1 day workshop
- Expands on ideas taught in Foundations
Develop the skills you need to become a successful product professional.
- Influence and guide your colleagues with authority and empathy
- Successfully get buy-in from teams and executives on your product plans, roadmaps and more
- Navigate office politics and earn your seat at the decision table
Learning & Support
At Pragmatic Institute, we believe in a holistic approach to professional education. That means we are continuously providing our alumni with the best resources out there to help them turn their training into action and deliver exceptional results
New to Product Marketing?
Pragmatic Institute has everything you need to become a successful market-driven, data-informed product marketer. We’ve put together some of our favorite resources to help master the world of product marketing:
Ready to get started?
Register now for your product marketing path and become the certified product marketer your company needs you to be.
Product Marketing
Foundations
- 4-8h
- $1,295.00+
- 1-2 Sessions
Gain a thorough understanding of your market and the opportunities that drive results.
Perfect for:
Product Manager, Product Marketers, Product OwnerMarket
- 4-8h
- $1,295.00+
- 1-2 Sessions
Build buyer expertise and create strategic product marketing plans that resonate with the market.
Perfect for:
Product Manager, Product Marketers, Product OwnerLaunch
- 4-8h
- $1,295.00+
- 1-2 Sessions
Align your entire organization around the right product launch strategies.
Perfect for:
Product Manager, Product Marketers, Product OwnerPrice
- 4-8h
- $1,295.00+
- 1-2 Sessions
Learn how to set the right price for each product in each market.
Perfect for:
Product Manager, Product Marketers, Product Owner