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Product Marketing & Management Fundamentals

Foundations teaches product marketing and product management fundamentals for product professionals. 

Foundations Pragmatic Course

$1,295.00 / One time   +Taxes

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In Person Course

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What you’ll learn in Foundations

The Need to Be Market-Driven

How to Create a Market-Driven Organization

Build and Share Market Expertise

Uncover Strategic Opportunities

Common Roles:

Tools and templates you’ll learn in this course:

Who should be a Certified Genius?

Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications. 

Product Manager Certification Badge

Pragmatic Product Manager

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

Product Marketer Certification Badge

Pragmatic Product Marketer

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

Product Master Certification Badge

Pragmatic Product Master

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

Which Course Is Right For You?

Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most. 

Find the course that is perfect for you.

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On the Framework for Foundations

Pragmatic Framework Icon

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Foundations:

Distinctive Competencies
Win/Loss Analysis
Market Problems

Instructors for Foundations

All of the instructors that teach Foundations have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy. 

Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.

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Foundations On-Demand

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However you take Foundations, you’ll get the same practical and actionable training from industry experts with decades of experience.

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