Product Marketing & Management Fundamentals
The first step to become truly market-driven
What you’ll learn in Foundations
The Need to Be Market-Driven
How to Create a Market-Driven Organization
Build and Share Market Expertise
Uncover Strategic Opportunities
Tools and templates you’ll learn in this course:
Who should be a Certified Genius?
Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications.
On the Framework for Foundations
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Explore the key framework activities that we examine in Foundations:
Instructors for Foundations
All of the instructors that teach Foundations have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy.
Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.
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Ready to Start?
However you take Foundations, you’ll get the same practical and actionable training from industry experts with decades of experience.
- 7 hour
- Small class sizes
- 1 session
- Team exercises
In-person training is a great way to connect and network with other product professionals in an open and safe environment.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
In-person training is the perfect option for those who engage better face to face with instructors and peers.