Pragmatic Institute Foundations

Revolutionize your approach to product management.

Learn how to decode market needs and build irresistible products that people want to buy.

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Foundations Course Overview

Foundations is all about embracing the importance of being market driven. In this course you’ll learn how to plan products from the outside-in, uncover strategic opportunities, and master the art of discerning which market problems are worth solving.

What You'll Learn in Foundations

What you get in Foundations

You’ll leave with templates and guides that you can use to implement what you learn in your daily work, including:

Who is Foundations for?

Foundations is a prerequisite for all other Pragmatic Institute courses and certifications.

Ready to Get Started?

Upcoming Course

On-demand Delivery

Unlimited Access for One Year

Self-paced

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Dec 9

Online Delivery

1 Day Session

9:15AM - 4:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Dec 16 - 17

Online Delivery

2 Day Session

1:45PM - 5:15PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Dec 23

Online Delivery

1 Day Session

9:15AM - 4:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Dec 26 - 27

Online Delivery

2 Day Session

9:15AM - 12:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Jan 2 - 3

Online Delivery

2 Day Session

9:15AM - 12:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Pragmatic Certified Product Manager Badge

Get Pragmatic Certified: Product Manager CertificationFoundations is the first step to becoming a certified product manager. Once you’ve successfully completed it, you just need to take Focus and Build.

Foundations course logoFoundations: Product Marketing & Management Fundamentals

1 Course | 7 Hours
  • Understand the market and the problems it faces.
  • Use market knowledge to build and sell products people want to buy.
  • Master the Pragmatic Framework and the activities needed to bring a successful product to market.
  • Learn to listen to the market, prioritize projects, and drive results.

Focus course logoFocus: Strategic Product Planning

1 Course | 7 Hours
  • Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
  • Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
  • Successfully and credibly sell your strategies internally.

Build course logoBuild: Product Building Course

1 Course | 7 Hours
  • Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
  • Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
  • Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.

Enroll In All 3 Courses For Our Product Manager Certification And Save $200

You can also set up a flexible payment plan with Affirm and pay for your certification over time.

Our Instructors

All Pragmatic Institute courses are led by instructors with an average of 25 years of experience in product management and product marketing within companies including IBM, Dell, Cisco, and Texas Instruments. In our product management courses, you’ll interact directly with instructors and peers for personalized learning that applies to your business problems.
Dan Corbin
Cindy Cruzado
Steve Gaylor
Amy Graham
Terry Sadowski
Will Scott
Clarke Smith
Paul Young

On the Framework for Foundations

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Key framework activities that we examine in Foundations:

Choose the Right Certification for You:

Pragmatic Institute Certified Product Manager Badge
Pragmatic Institute Product Manager Certification Track

3 Courses

Pragmatic Product Manager

Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

Pragmatic Institute Certified Product Marketer Badge
Pragmatic Institute Product Marketing Certification Track

3 Courses

Pragmatic Product Marketer

Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

Pragmatic Institute Certified Product Operatoins Badge
Pragmatic Institute Product Operations Certification Track

2 Courses

Product Operations icon

1 Workshop

Pragmatic Product Operations

Skills you’ll gain: Strategic Planning, Data Integrity, Capability Assessment, Process Alignment, Cross-Functional Collaboration.

How to get certified: Complete the prerequisite course Foundations, Insight, and Product Operations workshop.

Pragmatic Institute Certified Product Master Badge
Pragmatic Institute Product Master Track

8 Courses

Pragmatic Product Master

Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

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Now through 12/3, save 15% on Foundations with code CYBER15 at checkout