2024 State of Product Management & Marketing Report: Unlock the Latest Industry Insights >>

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6 Steps for Designing Solutions to Ambiguous Problems

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Overcoming the 80/20 Rule in Data Science

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The Two Metrics that Matter Most to Product Marketers

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Featured Content

Pragmatic Institute webinar with Sandi Olson
Webinar

How Asset Assessment Can Help You Outmaneuver The Competition

The vital importance of asset assessment is often overlooked in the bustle of your next deadline. While we are busy strategizing and streamlining, we often don’t realize that one of the most effective ways to...
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Category: Product Development

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Recent Articles

An illustration of a product marketer releasing a bog with wings into the air, to represent product marketing promoting a product.
Article

What Does a Product Marketing Manager Do?

Learn what a product marketing manager does, including their essential responsibilities and skills, and how they support business goals through product marketing.
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Category: Product Marketing
Graphic of a person selecting between multiple product marketing courses
Article

How to Choose the Best Product Marketing Course

Choosing the right product marketing course can help you gain the skills you need to meet your goals.
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Category: Product Marketing
A graphic illustration of a person popping out of a box holding a megaphone, with the Pragmatic Framework in the background.
Article

What is Product Marketing?

Product marketing connects products with the people who need them most. Learn what product marketers do, why they are essential to a product’s success, and how you can build a career in this field.
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Category: Product Marketing
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Recent Webinars

Create Winning Products with Pragmatic Principles and Aha! Software
Webinar

Create Winning Products with Pragmatic Principles and Aha! Software

Bring Pragmatic principles to life using Aha! software and build what your customers actually want. Align your teams and tools to achieve your strategic goals so you can create greater impact throughout every step of...
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Alumni Event (2)
Webinar

Crush Your Product Execution with Pragmatic's AI Compass

Discover how to leverage Pragmatic’s AI Compass to implement best practices, methodologies, and key activities you learned in class. This community session will also include an AI chatbot primer lesson with tips on how to...
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Fireside Chat with Arianna Schatzki-McClain
Webinar

Optimizing Go-to-Market Strategies for B2B and B2C Success

Join us for an insightful Fireside Chat with Arianna Schatzki-McClain, Head of Product Marketing at Virta Health. Arianna will be with us to share the differing go-to-market approaches and nuances for B2B and B2C companies...
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Podcasts

Product Chats with Todd Bracher
Podcast

Revolutionizing Design Through Context with Todd Bracher

In this episode, Todd Bracher, founder of BRACHER, joins host Rebecca Kalogeris to explore the transformative concept of contextual design. Todd, a three-time International Designer of the Year and author of  Design in Context: A Framework...
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Product Chats with Rachel Hernandez
Podcast

Using Storytelling to Elevate Your Content Marketing with Rachel Hernandez

In this replay of Product Chats, Rachel Hernandez, Director of Brand Strategy at NextNet Media, joins host Rebecca Kalogeris to discuss how storytelling can transform content marketing. With several years of experience in digital content...
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