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Recent Articles

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What Does a Product Marketing Manager Do?

Learn what a product marketing manager does, including their essential responsibilities and skills, and how they support business goals through product marketing.
Article

How to Choose the Best Product Marketing Course

Choosing the right product marketing course can help you gain the skills you need to meet your goals.
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What is Product Marketing?

Product marketing connects products with the people who need them most. Learn what product marketers do, why they are essential to a product’s success, and how you can build a career in this field.

Recent Webinars

Webinar

Create Winning Products with Pragmatic Principles and Aha! Software

Bring Pragmatic principles to life using Aha! software and build what your customers actually want. Align your teams and tools to achieve your strategic goals so you can create greater impact throughout every step of...
Webinar

Crush Your Product Execution with Pragmatic's AI Compass

Discover how to leverage Pragmatic’s AI Compass to implement best practices, methodologies, and key activities you learned in class. This community session will also include an AI chatbot primer lesson with tips on how to...
Webinar

Optimizing Go-to-Market Strategies for B2B and B2C Success

Join us for an insightful Fireside Chat with Arianna Schatzki-McClain, Head of Product Marketing at Virta Health. Arianna will be with us to share the differing go-to-market approaches and nuances for B2B and B2C companies...

Podcasts

Podcast

Using Storytelling to Elevate Your Content Marketing with Rachel Hernandez

In this replay of Product Chats, Rachel Hernandez, Director of Brand Strategy at NextNet Media, joins host Rebecca Kalogeris to discuss how storytelling can transform content marketing. With several years of experience in digital content...
Podcast

Redefining CX with Cairo Keenan Marsh

In this episode of Product Chats, Cairo Keenan Marsh, founder and executive partner of Relativ*, joins host Rebecca Kalogeris to share insights into building relationship-driven customer experiences. Cairo explains why understanding customer problems, balancing data...

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