The best product teams don’t rely on guesswork. They build what customers truly need. That work starts with great discovery: identifying the right people to engage, asking the right questions, and turning what you learn into action.
Join us for a practical session on how to approach discovery the right way. Will Scott, instructor at Pragmatic Institute, will walk through proven strategies for effective customer interviews, grounded in a framework trusted by leading product teams around the world. Then, James Harris, Sr. Product Manager for Aha! Discovery, will show you how to streamline every aspect of this process — so you can quickly uncover valuable insights and connect them directly to your roadmap.
In this session, you’ll learn how to:
– Apply a proven framework for product discovery
– Identify and prioritize the right customers to engage
– Use AI to analyze your customer interview data
– Turn customer feedback into confident product decisions
Whether you’re just starting to formalize your discovery approach or want to level up your current process, this webinar will give you both the mindset and the tools to do it right.
