Product Marketing Certification
Accelerate your career with a product marketing certificate from a recognized industry leader. You can get certified in just three courses, in as little as a week, and all online.
Product Marketer Certification
None Required
Complete in 1 Week
Power Your Career with a Product Marketing Certificate from Pragmatic
Whether you’re aiming for your next role or expanding your impact at your current one, our product marketing training gives you the tools to get there fast. Complete three expert-led courses, all online and built for working professionals, and earn your product marketing certificate in as little as one week.
Our program provides in-demand product marketing skills, like developing data-driven go-to-market strategies, overseeing seamless product launches, and aligning messaging to buyer needs.
Benefits of our Product Marketing Certification Program
Our product marketing certificate offers you a fast-track to gaining in-demand skills.
- Launch Smarter, Market Better: Learn how to develop and execute product marketing strategies that align with business goals, resonate with real buyers, and drive results across the customer journey.
- Proven, Practical Framework: Apply the Pragmatic Framework, used by top-performing product teams worldwide, to bring clarity and repeatability to your go-to-market efforts and team collaboration.
- Unlock Actionable Market Intelligence: Gain a deep understanding of market problems, buyer behaviors, and segmentation strategies so you can craft marketing programs that solve what actually matters.
- Earn a Recognized Certification: Demonstrate your expertise with a product marketing certification that’s trusted by global brands and hiring managers. Every course you complete also earns you a digital badge to showcase your skills.
- Accelerate Your Product Marketing Career: Whether you're pursuing a promotion, making a career shift, or sharpening your skills, our product marketing certification program gives you the credibility and confidence to move forward with impact.
- Join a Professional Community: Earning your product marketing certification with us provides you with an instant network. With your first course you gain lifetime access to a thriving community of product professionals, exclusive events, tools, resources, and more.
Skills You'll Gain
- Assessing Market Problems
- Strategic Messaging
- Persona Development
- Marketing Planning
- Product Positioning
- Market Segmentation
- Goal Prioritization
- Product Launch Planning
Get your copy of
The Pragmatic Framework
The Pragmatic Framework features 37 key focus areas organized into 7 categories. Each area outlines essential activities and responsibilities across the product lifecycle, offering teams clear guidance on where to focus at each stage to build market-driven products.
Using the Framework helps organizations align cross-functional efforts with real market needs and business objectives, setting products up for success from initial concept through to launch.
TRUSTED BY
Product Marketing Courses in Our Certification
Foundations: Product Marketing & Management Fundamentals
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
Market: Product Marketing Course
- Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organization, focusing on outcomes and impact, not vanity.
- Create a more strategic approach to exceed your business objectives.
- Execute successful launches that align your entire organization around the same strategies and goals.
- Empower sales with the tools and training they need to succeed.
- Align the buying and selling processes.
Online Product Marketing Training that Delivers
Backed by decades of experience, our online product marketing certification gives you the tools to move faster, think strategically, and lead with clarity.
Resources That Drive Results
Build Career Momentum
30+ Years of Product Training Excellence
AI Product Management Certifications
AI Product Marketing Expert Certification
Don’t just follow the AI trend, lead it with precision messaging and smart strategy a market-first mindset.
AI Product Management Expert Certification
Build AI literacy, hands-on skills and strategic judgment to bring responsible, high-impact AI solutions into your product practice.
Team Training Solutions
Transform your product team and see the impact across your organization. Our product marketing training for teams features hands-on, practical learning experiences designed to drive results. If you’re looking for a powerful way to improve the impact of your product team, we want to speak with you.
The Pragmatic Advantage
One Framework, Every Stage of the Lifecycle
Our proprietary Pragmatic Framework integrates product management and product marketing, design, and data best practices to help you build comprehensive solutions for your customers’ needs.
Career-Long Support
Learn From Proven Product Leaders
New to Product Marketing?
New to product marketing? You’re in the right place! Our certification program teaches you everything you need to know to become a successful, market-driven, data-informed product marketer. We also have a large library of resources to help you understand the industry and make informed decisions about your career.
