Frequently Asked Questions

Get the answers to your questions about training courses, certifications, delivery options and more. 

Certifications

No, to ensure the integrity of the exam, we require proctoring.

We highly recommend the use of a Wi-Fi capable laptop or tablet for the assessment as the user experience on the phone is not ideal.

You will need a Wi-Fi capable laptop or tablet to participate in the assessment.

For product courses, a certification exam is administered in a proctored, multiple-choice, time-constrained format. A Wi-Fi capable laptop or tablet is required to participate in the assessment and you will receive your results immediately.

For most data courses, your instructor will provide you details for an assessment project during your course. For Data Science for Business Leaders, you will take a certification exam.

For design courses, a certification exam is administered for the Business Strategy & Design course, and a project will be given for the Influence Through Storytelling course.

After you pass your certification exam, you’ll receive an email from Credly with your new badge, usually within two weeks. 

You can follow the instructions in the email to accept your badge, and you can access the information here

If you are having trouble with your Credly account, have not received your email or have questions, please contact [email protected].

After you pass your course, you’ll receive an email from Credly, our certification badges platform. From that email, you’ll be able to accept your badge and share it on LinkedIn. 

From the Share Badge page, click on the LinkedIn icon and connect your LinkedIn account. 

A screen will appear giving you information on your certification badge for LinkedIn. You can check or uncheck the “Add to my Profile” and “Share to my newsfeed” boxes. 

To add your badge to your LinkedIn profile, click the “Share to LinkedIn” button in the lower right corner. This will open a blank LinkedIn form in another tab. Go back to the Credly tab and click the “Copy” button next to certification name. Then go back to the LinkedIn page and paste the information into the “Certification Name” field. 

Repeat this process for the information on the Credly page until all the relevant information has been added. There is no expiration date. Click “Save” when you’ve finished. 

Now under “Licenses & Certifications” on your LinkedIn page, you’ll be able to see your Pragmatic certification badges. For more information, visit Credly’s website.

Please reach out to the registrar at [email protected] for help merging or updating your accounts.

It can take up to 2 weeks after you complete your training to receive your badge email. 

If it’s been more than 2 weeks since you took your training, please send us an email at [email protected] and we’ll gladly take a look.

If you have questions about certification tests, or if you haven’t received a certification you believe you should have, please contact us at [email protected].

We are currently only automatically issuing badges that were earned in 2015 or later. If you earned your badges before 2015, please email the registrar to request your certification badges.

If you have questions about Credly, such as login questions, please click here, or email them here.

You’ll earn a badge when you complete a course, and another when you pass the certification test or project.

These new digital badges are just like our old badges—only better. 

Credly is the platform that we use to distribute our certification badges. By using this platform, you’re able to share your skills and certifications with the world, quickly and easily. 

With Credly, you can pin your digital certification badges to your email signatures, digital resumes, social media sites and more. 

Employers can use the Credly site to find people with the certifications and skill sets they need.

No, only the individual who attended the training and passed the exam can use the certification. However, if the individual is named in company marketing material, use of the certification and logo is permitted for that individual’s biography or professional profile.

If you did not receive the email at the same time your colleagues received theirs, oftentimes it means Pragmatic Institute does not have your valid email address on file. Please send an email to [email protected] to verify your email address. Once verified, you should receive your score via email in 24 hours.

There is a $25 fee that is nonrefundable and nontransferable for retaking the exam. To retake your exam, please contact our registrar at [email protected] or at 480.515.1411. The registrar will schedule a time slot for testing, and send a calendar invite to you. The testing link will be included in the invite.

When your testing time arrives, a proctor will open the test, and you will use the link in the invite to take the test.

Please note that if you fail the certification exam three times, you will be required to attend the course again before being allowed to retake the exam.

You may sit for the exam of any course you’ve attended during the exam period of any one of our public training courses during one of our defined testing periods each week. There is a fee of $25 for each certification. Please contact our registrar to reserve your exam seat.

Congratulations!

Our digital certification badges from Credly allow you to share your achievement on your Facebook, LinkedIn and Twitter accounts, as well as your digital resumes, email signatures, websites and pretty much anywhere else. Check your email for your Credly certification email and follow the instructions on how to share your new badges with the world. 

Learn more about sharing your digital badges on social media here.

No, anyone who is Pragmatic Marketing Certified, based on passing the Practical Product Management examination, automatically becomes a Pragmatic Management Certified–Level Two (PMC-II) under the current curriculum.

We highly recommend the use of a Wi-Fi capable laptop or tablet for taking the exam as the user experience on the phone is not ideal.

You will need a Wi-Fi capable laptop or tablet to take the exam.

The exam is administered in a proctored, multiple-choice, time-constrained format. A Wi-Fi capable laptop or tablet is required to take the exam and you will receive your results immediately.

No, participation in the certification exam or project is not required, though it is included in the registration fee.

If you are attending multiple courses, you can elect to sit for one or some of the assessments and not others.

When the assessment is an exam, you’ll receive your results immediately upon completion.

For project-based assessments, you will receive your results within a few days of submitting your final project.

An email with your digital certification badge will be emailed to you from Credly within two weeks of passing your exam.

All material in the assessment is covered in the course; additional study is not required. All assessments are open-note, open-book. Good notes and a review of the course manual should be sufficient.

You must have attended the course for which you are attempting to be certified. No other prerequisite is required. All tests and projects are conducted in English.

No. In our private and public data courses, you must complete weekly assignments and a data project based on what you learned in the course to earn your certification. Your instructor will have more details about the project, and the requirements needed to earn your certification.

Attendees can take a certification exam at the end of each product course. You will receive instructions on how to set up your account via email before your course begins. No additional fee is required. The certification exam is given during the last half hour of the course.

For Product:

There are 8 levels of product certification available, as we offer a certification at the end of each course. You can be Pragmatic Management Certified—Level One (PMC-I) up to Pragmatic Management Certified—Level Eight (PMC-VIII).

You can also earn special badges when you compete certain groups of courses. If you complete Foundations, Focus, Design and Build, you’ll earn the Pragmatic Certified Product Manager Badge. 

If you complete Foundations, Market, Launch and Price, you’ll earn the Pragmatic Certified Product Marketer Badge. 

And if you complete all of those courses plus Insight, you’ll earn our coveted Pragmatic Certified Product Master Badge. 

For Data:

If you successfully complete our newest public and private data course, Business-Driven Data Analysis, you’ll earn a certification badge showing your mastery of the subject. 

For business leaders, if you successfully complete Data Science for Business Leaders, you’ll earn a certification badge for this course.

For private data training, contact your sales rep to learn more about certification options.

For Design:

When you complete Influence Through Storytelling and its associated project, you’ll earn a Pragmatic Strategic Design Certification badge that shows your skills in strategic storytelling.

When you complete Business Strategy & Design and its assessment, you’ll earn your Pragmatic Strategic Design Certification badge that showcases your a business-savvy designer.

Pragmatic Institute certified identifies that an individual has a certain level of knowledge. It does not designate an individual as being more qualified, experienced or suitable than others for any product, team, role or task.

Selecting a Data Course

We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.

Not necessary. While all of our data courses have a certification assessment to earn the associated badge, sometimes that assessment for more hands-on courses comes in the form of an exam, and sometimes you must complete weekly assignments and/or a project to earn your certification.

Your instructor will have more details about the certification assessment, and the requirements needed to earn your certification.

If you’re a product professional looking for ways to incorporate data into your product decisions, we recommend that you take Insight.

If you’re a business leader or manager who wants to learn more about data and how it can impact your business decisions, then we recommend you take Data Science for Business Leaders.

Still not sure which course is right for you? Learn more about each course here.

If you took The Business of Data Science and received a certification badge for that course, you’ll still keep that badge, as well as the certification level you achieved with it. You’ll also be issued the Data Science for Business Leaders and Insight badges.

The Business of Data Science covered a great deal of information, and after receiving some great feedback from our attendees, we determined that it would be most beneficial to split the course into two separate courses.

We worked with data, product and business experts to find the best way to create these two new courses.

Insight, on the product side, is designed specifically to help product managers and product marketing managers work more effectively with data teams to uncover insights and apply data to things like roadmaps and go-to-market plans.

Data Science for Business Leaders, listed under our data courses, was created for any manager and business leader who work with data teams, want to create a data-driven culture and use data to make better business decisions.

You can learn more about the differences here.

Business-Driven Data Analysis teaches data practitioners how to improve their approach to analysis and stakeholder communications, and will be empowered to drive business outcomes through critical insights.

Learn more

Our private training allows us to train your entire team at once, with content that is tailored to your team’s specific needs and skills. We offer private training both online and onsite for your convenience. 

Learn more about our private training options.

The Pragmatic Data Certification tells the world that you have now mastered a data course.

When you successfully complete Business-Driven Data Analysis and/or Data Science for Business Leaders and the associated project/exam, you’ll earn your Pragmatic Data Certification badge so you can showcase your new skills.

Visit the certifications section to learn more about our digital certification badges.

This course is designed for business leaders and anyone who works with data teams. If you want to find a way to implement data into your business, this course is for you. You can learn more about the difference between Data Science for Business Leaders and Insight here.

Data Science for Business Leaders shows you how to partner with data professionals to uncover business value, make informed decisions and solve problems. Learn more here.

Our courses have been designed and perfected by experienced data practitioners from places like MIT, Cornell, Verizon and JPMorgan Chase, and an advisory board of data experts. Each of our data instructors has gone through our rigorous training and has worked in data at some of the biggest companies and universities in the world.

We’ve worked with companies of every size to harness the power of data and improve the way they do business. Let us help you.

Selecting a Design Course

We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.

The Pragmatic Design Certification tells the world that you have now mastered a Pragmatic design course.

When you successfully complete Influence Through Storytelling or Business Strategy & Design and the associated project or exam, you’ll earn your Pragmatic Design Certification badge so you can showcase your new skills.

Visit the certifications tab to learn more about our digital certification badges.

Our private training allows us to train your entire team at once, with content that is tailored to your team’s specific needs and skills. We offer private training both online and onsite for your convenience.

Learn more about our private training options.

If you’re looking to earn a seat at the strategy table and want to boost the influence of design in your organization, you need a grounding in business context that you can connect to your craft. If you’re a designer or design researcher—or you aspire to be one—then this course is for you.

Business Strategy & Design equips you to confidently contribute to strategy conversations by tying your design work to business outcomes and ensuring you can measure and communicate how design fits into the strategic landscape.

Learn more here.

This course is designed for all kinds of designers who want to find the opportunities to craft and share stories that detail the impact of design. If you’re a designer or design researcher, this course is for you.

Influence Through Storytelling gives you the tools and techniques you need to enhance collaboration with stakeholders, build influence and change attitudes and behaviors through strategic storytelling. Learn to design narratives that showcase impact, advocate for user interest, align stakeholders around a common purpose, inspire teams and more.

Learn more here.

Our courses have been developed by industry leaders with input from design experts from some of the most influential organizations in the world of design. Our design program directors are the masterminds behind the leading design courses at Cooper Professional Education.

We’ve worked with companies around the world to transform the way they do business and partner with designers. Let us help you.

Selecting a Product Course

We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.

If you’re a product professional looking for ways to incorporate data into your product decisions, we recommend that you take Insight.

If you’re a business leader or manager who wants to learn more about data and how it can impact your business decisions, then we recommend you take Data Science for Business Leaders.

Still not sure which course is right for you? Learn more about each course here.

If you took The Business of Data Science and received a certification badge for that course, you’ll still keep that badge, as well as the certification level you achieved with it. You’ll also be issued the Data Science for Business Leaders and Insight badges.

Insight was specifically designed to help product professionals better leverage data and work with data professionals in the creation of product plans, roadmaps and more.

Data Science for Business Leaders was created to help business professionals from every department better understand data and how it can be used to drive results.

You can learn more about the differences here.

The Business of Data Science covered a great deal of information, and after receiving some great feedback from our attendees, we determined that it would be most beneficial to split the course into two separate courses.

We worked with data, product and business experts to find the best way to create these two new courses.

Insight, on the product side, is designed specifically to help product managers and product marketing managers work more effectively with data teams to uncover insights and apply data to things like roadmaps and go-to-market plans.

Data Science for Business Leaders, listed under our data courses, was created for any manager and business leader who work with data teams, want to create a data-driven culture and use data to make better business decisions.

You can learn more about the differences here.

Foundations is a prerequisite for Focus, Design, Build, Market, Launch, Price and Insight and those courses were developed to build on the concepts covered in Foundations. If you don’t understand these core concepts, you won’t gain the full benefit of our other courses.

We recommend starting with Foundations. Which courses you take with Foundations depends on your individual area of responsibility, the deliverables you are accountable for and the challenges you face. Click here for help determining which courses are right for you.

Foundations is designed to cover many of the core principles of Pragmatic Institute that were previously taught in Practical Product Management, but in a way that is not focused on a specific job title. Therefore, if you’ve previously attended Practical Product Management, much of what you’ll see will be familiar. However, clients regularly tell us that they benefit from multiple viewings of the content. Also, if it’s been a while, a refresher might be helpful since Foundations serves as a prerequisite for all other courses and its concepts are built upon in these courses.

Our courses focus on the need to truly understand the market and the problems it faces in order to create products people want to buy. These products can be any combination of hardware, software and services, because it is not about the technology you use, but the problems you solve.

AI Training for Product Professionals

The workshop runs for 6 hours, with breaks scheduled throughout.

Yes! You will receive a certification badge upon successful completion of the workshop. 

This stand alone certification does not apply to the Pragmatic Certified Product Manager, Product Marketer or Product Master tracks.

No, the workshop does not have an exam.

No, Foundations is not required to take AI Training for Production Professionals. This workshop has no prerequisites.

Yes we do! Contact your account executive, or reach out directly to our team today to learn more and set up your private AI Training for Product Professionals workshop.

It is required to have a login to ChatGPT by the time the workshop begins.

To maximize your experience and unlock the full potential of the workshop, we strongly recommend a ChatGPT Plus subscription (GPT-4).

The workshop costs $1,095 per person.

While AI Training for Product Professionals is designed to help product managers, product marketers, product owners and other product professionals understand and leverage generative AI and prompt engineering for their roles, anyone who is interested in learning how to use these technologies in their organization is more than welcome to attend.

This interactive workshop teaches product professionals how to understand and best leverage generative AI and prompt engineering to optimize product decision making. AI Training for Product Professionals will guide you on how to apply generative AI and prompt engineering techniques in practical product management scenarios, optimize marketing strategies, build prototypes, understand the opportunities and risks of using generative AI in your product development and more.

Learn more about the workshop here, and register for an upcoming session here.

Live Virtual Training

At this time, we are only offering pdf versions of our course manuals for live online courses.

Of course! What virtual course would be complete without a digital manual?

The digital manual (in .pdf form) will be available through the chat feature at the beginning of the first day of your course. You’ll be able to download it at that time.

You will receive an email prior to your course that will include your Zoom classroom information.

The first one will arrive 2 days before your class begins (or the Friday before if your course begins on a Monday or Tuesday).

The second will arrive the day before your course.

These emails will provide you with all the information you need to sign into your Zoom classroom.

On-Demand Training

We’ve included a number of frequently asked questions about the topics we cover within the lessons themselves, as well as in the notes. 

There’s also a chat forum for each course, where you can ask questions about the material to other students who are also taking the on-demand course. And you can help answer the questions of your fellow students. 

You can also join us on Fridays at 1:30 PM ET for our office hours, where one of our instructors will be live online to answer your questions and provide advice. You can add the office hours to your calendar here

If you have technical questions about your on-demand course, we recommend you reach out to the registrar at (480) 515-1411 or [email protected] and they’ll be able to provide the assistance you need.

At Pragmatic Institute, we work hard to provide you with the widest selection of quality resources in the world.

Make sure you check out:
Office Hours, a weekly live online chat with our instructors so you can ask questions and get the answers you need
PragmaticLive Podcast, where fascinating guests share their experiences and stories about all things product
PragmaticLive Webinars, our monthly webinar series featuring some of the most brilliant minds in product
Pragmatic Labs, specifically designed to help teams implement what they learned in class into their business and master repeatable skills
Pragmatic courses, our full curriculum of courses designed to help you become a leading product professional

And if you took Foundations On-Demand, you’ll get access to the The Pragmatic Alumni Community, a place for product rockstars to share their ideas, advice, tools and techniques with others. You can also access all the tools, templates and resources from your course.

There are no refunds for on-demand courses after purchase. But don’t worry, you’ll love it—we’ve got hundreds of on-demand alumni who tell us so.

No. The course is a single user license and may not be distributed or shared with others. Doing so violates U.S. and international copyright laws and invalidates your certification.

When it comes to what you learn, nothing. We’ve worked hard to provide you with the same great learning, regardless of delivery format. 

Depending on how you learn, you might find that one format works better for you than the others. Here are some of the pros and cons of each option:

In-Person Courses:

  • Pro: A live instructor guides you through the course and is available to answer questions
  • Pro: Lots of networking opportunities during group projects and during the breaks
  • Con: Our in-person courses last an entire day, which means you have to plan to be out of the office for a full day per course you register for
  • Con: If we don’t have any in-person training events in your area, you may have to travel to another city or state to get the training. 

 

 Live Online Courses:

  • Pro: A live instructor guides you through the courses and is available to answer questions
  • Pro: No traveling involved as classes are solely online 
  • Pro: Each course is separated over multiple days so you can more easily fit the course into your busy work schedule
  • Con: Networking opportunities limited to breakout groups during exercises 
  • Con: Scheduled times for classes can be difficult for those outside the continental United States and Canada

 

On-Demand Courses

  • Pro: No travel involved as the class is solely online
  • Pro: Self-pacing allows you to learn on your schedule, which is ideal for busy professionals and those in areas outside the U.S. 
  • Pro: As you have access to the course for 12 months from date of purchase, you can refer back to the information in the course whenever you want during that time frame 
  • Con: No live instructor to guide you through the course and answer questions in real time
  • Con: Limited networking opportunities with other students
  • Con: Learning is entirely self-motivated, which can be difficult for some students

We designed our on-demand courses to be as intuitive and informative as possible. These courses cover the same concepts, tools and techniques that we do in our popular public and live online courses, with the added benefit of being able to learn at your own pace.

We utilize the latest tools and technology to create an interactive learning experience just as impressive as our public and live online options.

Each course is broken into a series of modules, and each module is made up of videos, interactive exercises, templates and assessments.

In the on-demand course, you’ll also have access to helpful resources so you can make the most of what you’re learning. There’s also a chat section, where you can interact with other students who are taking the same on-demand course as you. There, you can ask questions of your classmates and provide answers and insights from your own experience.

For Foundations On-Demand, when you complete the final module, you’ll be granted access to the certification exam. This is an open-note exam, so you can use your notes to answer the questions.

If you score a 70% or higher on the certification exam, you’ll officially earn the certification badge. Learn more about our coveted certification badges and how they can help your career here.

You set your own pace with our on-demand courses. And you’ll have access to everything in it for a full year, starting on your purchase date. That means you can revisit the videos, the templates and the exercises over and over again once you finish.

There’s a lot of great information in our on-demand course, so you don’t want to rush through it!

Typically, our on-demand courses take about as much time as our in-person or live online courses do, so about 6 hours. 

Depending on how quickly you move through the modules, lessons, activities, assessments and assignments, it could take more or less time to complete. 

Make sure you give yourself ample time for each module, including the exercises and assessments, and for the certification exam at the end.

After you purchase your on-demand course, you’ll receive an email with your login information.

Click the link provided in that email to access your on-demand course, then use the login information provided to begin learning.

We recommend bookmarking the course page so you can easily access it whenever you want.

You’ll have access to any Pragmatic course for 12 months, starting from when you purchase the course.

Each module and lesson builds on the next, which is why we recommend that you complete them in order.

At the end of each module, you’ll be given a short assessment to help you see what information you should review before moving on.

To get the most out of this course, you’ll need: 

  • Reliable internet access
  • Laptop, desktop or tablet
  • The ability to play videos
  • The latest version of Chrome, Firefox, Flipick or Safari

If you have any technical issues with your course, please contact the registrar at 480-515-1411 or email us at [email protected].

Pragmatic Alumni Community

Not right now, but we’ve got some exciting plans in store for our design alumni. Make sure you’re receiving our emails and follow our social media for more details.

On June 30, 2021, the Alumni Resource Center (ARC) closed its doors for good. 

Now, Pragmatic alumni can access the Pragmatic Alumni Community (PAC), a robust, award-winning space where you can connect with other alumni, industry legends, instructors and more. 

The PAC now houses all of the resources, tools and templates that were located in the ARC, and provides a wealth of additional information to help you continue your learning journey and find the help you need to successfully implement your training.

For many years, the Alumni Resource Center (ARC) has provided Pragmatic alumni with a space where they can easily access tools and templates from the courses they’ve taken, as well as additional resources. 

In 2020, Pragmatic launched the Pragmatic Alumni Community (PAC) to enhance the alumni experience and take the concepts of the ARC to the next level. 

In the PAC, alumni are not only able to access course tools and templates, but connect with other alumni, industry leaders and Pragmatic instructors to share ideas, feedback, tips, tricks and more to ensure successful implementation of Pragmatic training. 

The PAC also offers exclusive events and resources to alumni, including master classes in exciting topics and user-generated templates. And it’s included in your course fees.

On June 30, 2021, the ARC closed for good and the PAC will be the place for alumni to continue their learning.

As an alumni, you have lifetime access to the PAC.

When you register for your first course, you’ll automatically be registered for your community account. Keep a look out for a separate email with instructions on how to claim your community account. 

If you’re an alumni and you haven’t received this promo code in your email, please contact our community team for assistance.

Not at this time, but we’re working on something special for our data alumni as well! Follow our social media for updates.

No. At this time, the PAC is only for Pragmatic Institute product alumni.

Pragmatic Labs

The Fresh Market Research Package provides additional insights into your market that can be used to enhance the outcome of your lab. 

Each Fresh Market Research Package includes:

  • 5 internal interviews
  • 5 external interviews
  • Summary of interviews
  • Interview transcripts
  • Integration of analysis and insights into lab
  • Up-to-date, unbiased look at your market

Fresh Market Research Packages are available for all labs except Roles Planning and Market Discovery. In Market Discovery, you learn how to gather this kind of information yourself.

The Market Discovery Lab, Roles Planning Lab and Positioning Lab expand on ideas taught in Foundations

The Product Prioritization & Planning Lab builds on content taught in Foundations and Focus

The Product Marketing Prioritization Lab expands on tools taught in Foundations and Market

The Pricing Lab builds on the information taught in Price.

No. To get the most out of the labs, all participants must have taken the course associated with that lab.

Labs are designed for up to 12 participants.

Pragmatic Labs are 1-day, hands-on, intensive learning workshops centered around a specific deliverable from one of our courses.

These labs are designed to give teams real-world experience practicing repeatable skills they can use over and over again.

Our industry-trusted facilitators work with your team to turn training into action through a methodology that encourages total participation.

Pragmatic Learning Network

Yes there are! Visit the PLN page to learn more about “Accelerating Your Subscription Business” from pricing guru Mark Stiving, and “Level-Up: Power Skills for Influencing, Leading and Developing Yourself” from leadership expert Art Petty.

The Pragmatic Learning Network (PLN) is a new program in which Pragmatic Institute partners with top organizations and thought leaders to bring you exclusive new courses to help broaden your professional skill set.

Pricing

We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.

Course materials are only available to attendees and are not for sale.

Contact us for private pricing details. Discounts are available based on group size and number of training events.

While we do not offer group discounts for our public courses, we do offer discounts based on volume for our onsite clients. Click here to learn about the advantages of private training at your company.

Yes, course tuition is in US dollars and includes course materials and the certification exam. For in-person public courses, breakfast, buffet lunch and refreshment breaks are included.

Most individual public, online and on-demand product courses are $1295. Discounts are available when you select multiple courses during the same public training event. Please contact [email protected] for more details.

Business-Driven Data Analysis costs $2,400, and includes 32 hours of instruction, hands-on work and priceless feedback and coaching.

Please reference other international event specific pages for more pricing info.

For private course pricing and availability, please contact us or call 480-515-1411.

Affirm

Yes! There’s no penalty for paying early.

You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due.

No—your credit score won’t be affected when you create an Affirm account or check your eligibility. If you decide to buy with Affirm, this may impact your credit score. You can find more information in Affirm’s Help Center

Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in.

You can visit their website at affirm.com.

Private Training

Pragmatic Institute private product training events are a minimum of two days in length. Exceptions may be made for single-day events with 30 or more attendees. 

Our private data training courses are flexible to meet the needs of your team. You can choose the days and times that are most convenient for you and your team.

Please contact a sales representative for more information about our onsite training.

Private events must meet the minimum number of attendees, which varies by course. Please contact a sales representative for more information about our onsite training.

We do! We offer virtual product, data and design private training with one of our expert instructors live online for remote teams who can’t bring everyone to the same location for training. Our account team will help you craft the perfect virtual private training event for your organization.

We conduct private product, data and design training around the world. And with our online private training options, it’s never been easier to train your entire organization at the same time.

Private training is tailored to your team and environment. It includes a discovery call to ensure that your instructor understands your organization’s specific situation. And since the training class is composed of your co-workers, you can speak to internal-specific issues. In addition, you can easily increase the class size to include team members from other departments. Plus, you’ll reduce time away from the office, limiting travel days and related expenses.

We now offer online private training as well as onsite options. This means you can train your entire team or organization at the same time, regardless of location and without worrying about travel costs!

Public Training

You might want to consider our live, online courses instead. You get the same great information, tools and templates from the same great instructors, along with the flexibility of attending the courses remotely. And you can take any of our courses in any order that makes sense for you and your schedule.

At this time, we are only offering pdf versions of our course manuals for live online courses.

Of course! What virtual course would be complete without a digital manual? 

The digital manual (in .pdf form) will be available through the chat feature at the beginning of the first day of your course. You’ll be able to download it at that time.

You will receive two emails prior to your course that will include your Zoom classroom information. 

The first one will arrive 2 days before your class begins (or the Friday before if your course begins on a Monday or Tuesday). 

The second will arrive the day before your course. 

These emails will provide you with all the information you need to sign into your Zoom classroom.

Full refunds (minus a $25 registration fee) will be provided to customers who cancel 8 calendar days or more prior to the course date. Customers cancelling or transferring to another course between 1 to 7 calendar days prior to the course date will not be eligible for a refund. These customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original customer.

Please contact the registrar at [email protected] or call us at +1.480.515.1411 for assistance.

You might want to consider our live, online courses instead. You get the same great information, tools and templates from the same great instructors, along with the flexibility of attending the courses remotely. And you can take any of our courses in any order that makes sense for you and your schedule.

For our in-person public courses, we recommend you bring an open mind, a willingness to learn, all of your topic-related questions and a WiFi capable laptop or tablet.

For all courses, make sure you have a fully charged laptop or computer for the entire course.

No preparation is needed prior to attending the courses. Just come ready to learn.

Our live online courses vary in start and end time. Refer to your registration email or the course registration page for more details.

Seats cannot be reserved. We encourage early registration as our courses frequently sell out.

Yes, we waitlist attendees for sold-out courses. Please contact our registrar or call 480.515.1411.

We recommend registering as soon as possible; our courses fill up quickly. We can accommodate last-minute registrations, if space is available, but recommend you wait for your confirmation email before making arrangements in case a course has sold out.

Check out our public online course listings and select your course. If you want to host private training for your company, contact your salesperson.

Selecting a Data Course

We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.

Services & Offerings

Absolutely. We firmly believe in delivering actionable training, which includes providing the tools and templates you need to implement what you learn. Product alumni are able to access all of these tools in the Pragmatic Alumni Community (PAC).

Pragmatic Institute’s training is designed to offer you the tools and techniques you need to go back to the office and start making an impact immediately. But, we also offer post-training coaching services for companies looking for help during the implementation process.

Check out Pragmatic Labs, our facilitator-led hands-on workshops that teach your team repeatable skills and turn what they learned in class into action. 

The Pragmatic Alumni Community also provides a wealth of resources, connections and events for your team to give them a competitive advantage post-training. 

Pragmatic Data

In 2019, The Data Incubator officially became a part of Pragmatic Institute, the authority on comprehensive product management, product marketing, and data science training. In 2024 and beyond, all data training will be offered by Pragmatic Institute. Learn more.

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