Pragmatic Institute
Pricing and Packaging with AI
Find what buyers are really paying for, compare ways to charge for it, and use AI to pressure-test your margins before you commit to a pricing model.
In this workshop you will:
- Identify what buyers are really paying for, and why.
- Use AI to compare different ways to charge, from usage and seats to outcomes.
- Pressure-test your margins against heavy usage and understand the pricing risk before you commit.
2 Hours
Live Online
No Prerequisites
Pricing and Packaging with AI Overview
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- Identify whether buyers are paying for outcomes, usage, access or capacity.
- Defend that choice against two alternative ways of capturing value.
- Mark differences by customer segment as assumptions to validate, not facts.
- Use AI to generate alternative ways of charging for the same product, including per use, per seat and per outcome.
- Compare what each approach returns for the product or feature you’re pricing.
- Use AI to challenge the decision from the buyer's perspective and flag packaging choices that may feel arbitrary or punitive.
- Use AI to run the margin math at three usage levels against a stated cost to serve.
- Model the financial impact of a customer reaching the upper end of expected usage.
- Decide which pricing risk you’re willing to accept deliberately.
- Identify whether buyers are paying for outcomes, usage, access or capacity.
- Defend that choice against two alternative ways of capturing value.
- Mark differences by customer segment as assumptions to validate, not facts.
- Use AI to generate alternative ways of charging for the same product, including per use, per seat and per outcome.
- Compare what each approach returns for the product or feature you’re pricing.
- Use AI to challenge the decision from the buyer’s perspective and flag packaging choices that may feel arbitrary or punitive.
- Use AI to run the margin math at three usage levels against a stated cost to serve.
- Model the financial impact of a customer reaching the upper end of expected usage.
- Decide which pricing risk you’re willing to accept deliberately.
What is Included in Pricing and Packaging with AI?
Put your workshop decisions into a practical resource you can take back to your next pricing or roadmap review.
- One-Page Packaging Decision
Practical workshop resources designed to help you apply what you learn to a real pricing and packaging decision.
- Guided AI Pricing Exercises
- Real-World Pricing and Packaging Activities
- Product Managers
- Product Marketers
- Product Leaders
- Product Teams
- AI-Curious Product Professionals
Upcoming Sessions
Browse current availability or explore more upcoming sessions to match your schedule.
Give your team essential product and AI skills with the Pricing and Packaging AI workshop.
The Framework Behind Better Product Decisions
Thousands of companies use the Pragmatic Framework to ensure their products are strategically positioned for success. Download it to learn a repeatable approach to building products that customers want.
- Market Problems
- Win/Loss Analysis
- Asset Assessment
- Positioning
