Pragmatic Institute

Pricing and Packaging with AI

Build one price for one of your own products that you can defend in a room, with the arithmetic underneath it and every input marked as researched or assumed.

In this workshop you will:

Pricing and Packaging with AI Overview

Most prices aren’t decided. They’re copied from a competitor, inherited from a spreadsheet, or rounded to a number that felt safe. This workshop teaches one method for setting a price you can defend: build willingness to pay from what your buyer would do instead and what that alternative costs them. You’ll work on your own product, using AI to research that cost, put value ranges on how you’re better and worse, and argue against your figure from the buyer’s side. You leave with one page: the figure, the arithmetic behind it and what still has to be measured with real buyers.

Name the buyer and the one alternative they would use if you did not exist.
Establish what that alternative costs them today.
Get your current price answer on paper and see where it came from.

Use AI to put dollar ranges on what you do better, and worse, than that alternative.
Label every input researched or assumed, and pick the figure yourself.
Surface at least one honest disadvantage you had not written down.

Have AI argue, as your buyer, that your estimate is inflated.
Keep the objections you cannot answer as your research list.
Leave with a short internal brief you send before the session ends.

Start From What Your Buyer Would Do Instead

Name the buyer and the one alternative they would use if you did not exist.
Establish what that alternative costs them today.
Get your current price answer on paper and see where it came from.

Value Your Differences with AI

- - Use AI to put dollar ranges on what you do better, and worse, than that alternative.
  - Label every input researched or assumed, and pick the figure yourself.
  - Surface at least one honest disadvantage you had not written down.

Defend the Number

Have AI argue, as your buyer, that your estimate is inflated.
Keep the objections you cannot answer as your research list.
Leave with a short internal brief you send before the session ends.

What is Included in Pricing and Packaging with AI?

Put your workshop decisions into a practical resource you can take back to your next pricing or roadmap review.

Willingness to Pay Workbook

Internal Pricing Brief

Practical workshop resources designed to help you apply what you learn to a real pricing and packaging decision.

Guided AI Pricing Prompts

Real Product Pricing Activity

Product Managers
Product Marketers
Product Leaders
Product Teams
AI-Curious Product Professionals

Give your team essential product and AI skills with the Pricing and Packaging with AI workshop.

Training for Product Teams

The Framework Behind Better Product Decisions

Key framework concepts:

Market Problems
Win/Loss Analysis
Asset Assessment
Positioning

See if the Pricing and Packaging with AI Workshop is right for you.

Learn From Product Leaders

Our instructors have led product teams at companies like IBM, Dell, Cisco, Texas Instruments, and other notable organizations. The experience they gained building, launching, and scaling products in the real world is shared with you in the classroom. Join them and peers to learn in a supportive, highly practical, and hands-on learning environment.

Pricing and Packaging Workshop Syllabus

Download the Syllabus for the Pricing and Packaging Workshop

Complete the form and your syllabus download link will be sent to your email.

Frequently Asked Questions

Do I need pricing experience to take this workshop?

No. There are no prerequisites needed for this workshop and you don’t need a background in pricing. You’ll work through a real pricing and packaging decision using a product or feature you’re pricing now or expect to price soon.

Do I need a specific AI tool for this workshop?

No. You’ll need access to an AI assistant, but no specific AI platform or tool is required.

What will I be able to do after the workshop?

You’ll be able to identify what your buyer would do instead, quantify the value of what makes your offering different, and build a more defensible price. You’ll also know where your assumptions are weak and what research you need to strengthen your pricing case.

How will I use AI during the workshop?

You’ll use AI to research what your buyer’s alternative costs, to put value ranges on each way your product is better or worse than that alternative, and to argue, as your buyer, that your estimate is inflated. You pick the figure. AI supplies inputs, and you label each one as researched or assumed.