Build the Future of Product

Become a certified product genius

Your Journey

A Partner For Every Step

Solve your greatest product challenges with Pragmatic Institute. Find the training, resources, tools, communities and more you need to elevate your products, your organization and your career. 

 

Learn best practices and battle-tested strategies for building and marketing products people want to buy in our industry-leading courses. Stay on top with the latest trends in product and business with the Pragmatic Learning Network’s partner courses.

 

Network and connect with like-minded product professionals, get expert advice from industry legends and attend exclusive events in the Pragmatic Alumni Community. A complimentary one-year membership now included with your public online product course (see details).

 

Access the articles, podcasts and webinars that will help you turn your training into reality in the Resource Center. And after training, find a full set of tools and templates in the Alumni Resource Center.

Pragmatic Institute

Not sure which course is right for you?

Your Comprehensive Product Curriculum

Pragmatic Institute has the courses and learning tracks you need to master the skills you care about most. Solve the biggest problems facing your products, your role and your company with help from expert instructors and battle-tested tools and templates.

Foundations

Foundations

Implement a proven, practical blueprint for being market-driven and get your entire organization on the same page.
Course Info

Focus

Focus

Identify and present the right product strategies to credibly sell your strategies internally.
Course Info

Launch

Launch

Elevate product launches and releases by identifying the right strategies and align your entire organization for launch.
Course Info

Price

Price

Learn how to set the right price for each product in each market.
Course Info

Build

Build

Learn how to align product and development to create remarkable products.
Course Info

Market

Market

Build buyer expertise and create strategic product marketing plans that deliver results.
Course Info

The Business of Data Science

Data Science

Harness the power of data and quickly identify and execute profitable data projects.
Course Info

Download the guide to see the full scope of the Pragmatic Product Curriculum

Get Certified

Become a Certified Product Genius

Certified Product Managers Take:

Foundations, Focus, Build

Certified Product Marketers Take:

Foundations, Market, Launch, Price

Certified Product Masters Take:

Foundations, Focus, Build, Market, Launch, Price, The Business of Data Science

37 Boxes of Product Greatness

The Pragmatic Framework is a proven blueprint that today’s leading global companies use to  bring successful products to market, and the backbone of everything we teach. 

Resources

Coverage for Every Step

 

Get the expert insights you need in every format in our resource library. From podcasts to webinars, articles to infographics, we have something for everyone, on every box of the Pragmatic Framework. 

Leveling-Up Your Leadership Skills
A Step Ahead – How to Distinguish Yourself in the...
Product Marketing for Growth: The Marketing Plan

Trusted All Over the World

Industries of every size speaks Pragmatic.

Pragmatic Institute has helped thousands of organizations around the world improve their business and their products. But don’t take our word for it. See what some of your peers have said about the impact of our training.

"The Pragmatic Institute training allowed us to establish a common language, understanding of roles and responsibilities, and a culture that will allow us to make the organization changes necessary to create an excellent product management organization. We learned a framework and disciplines for effective product management, including what tools and artifacts to use."

Vice President
Medium Enterprise Health Care Company

"Pragmatic Institute training forced me to think and act more strategically and made me realize the importance of knowing who buys my stuff, what they buy, why they buy it and how."

Serdar Ayar
Product Marketing Manager, ESET

"As a newcomer to Product Management I'm so glad my organization decided to send me to Pragmatic early on in my tenure. It's giving me a solid foundation from which to learn my role."

Tommy Day
Product Management, NWEA

"I gained a great deal of knowledge that will help me as I continue to develop in my career. It is good to understand an objective approach and not just learn how my company handles product management."

Shauna Fitzgerald
Product Management, Ticketmaster

How It Works

Your Training Your Way
In Person
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

How It Works

Your Training Your Way
In Person
Held in cities all over the world, our popular in-person courses provide the opportunity to network and connect with colleagues and earn Pragmatic certification.
On Demand
Take our world-renowned training and earn your certification anywhere, anytime, on your own schedule with our flexible on-demand courses.
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Pragmatic Office Hours

Office Hours

You’ve got questions. Our instructors have the answers. Join us every Friday @ 1:30 PM ET for Office Hours: AMA. Each week, one of our instructors will be live online to answer your questions and provide the guidance you need on everything product. Whether you need help with a Pragmatic template, or need advice on the best pricing strategies, or anything in between, our instructors will be there to help.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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