Product Management training

Build and Market Products People Actually Buy

Pragmatic’s product practice provides impactful, results-driven training for product professionals and teams.

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Pragmatic Institute has helped over 200,000 product professionals from more than 9000 companies around the world improve their business and their products. But don’t take our word for it. See what some of your peers have said about the impact of our training.

The Pragmatic Framework:
37 Boxes of Product Greatness

The Pragmatic Framework is a proven blueprint that today’s leading companies use to bring successful products to market, and is the backbone of everything we teach.
Pragmatic Institute Framework
Pragmatic Institute Certification Badges

Pragmatic Certifications

Pragmatic Institute certifications are the de facto standard in the product world.

We’ve certified more product managers and product marketers than any other company, and have issued over 200,000 certifications worldwide.

Resources for Every Situation

Get the expert insights you need in every format in our resource library. Get actionable, battle-tested advice with every resource we offer.
Podcast

Key Components of a Structured Win/Loss Program

“It is essential to adopt a structured approach to collecting buyer insights. Now, if companies decide just to do an ad-hoc buyer interview or win-loss interview, and it’s not a more structured process, then companies will end up relying on anecdotal inf…

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Podcast

Why CNN+ Is a Cautionary Tale for Product Teams

“Interestingly, there doesn’t seem to be a market to hire consultants, to tell executives that their idea is stupid.” – Paul Young
 
What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels like. But if we…

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Ace a Product Manager Interview ebook_cover

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