Product Management training

Build and Market Products People Actually Buy

Pragmatic’s product practice provides impactful, results-driven training for product professionals and teams.

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Pragmatic Institute has helped over 200,000 product professionals from more than 9000 companies around the world improve their business and their products. But don’t take our word for it. See what some of your peers have said about the impact of our training.

The Pragmatic Framework:
37 Boxes of Product Greatness

The Pragmatic Framework is a proven blueprint that today’s leading companies use to bring successful products to market, and is the backbone of everything we teach.
Pragmatic Institute Framework
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Pragmatic Certifications

Pragmatic Institute certifications are the de facto standard in the product world.

We’ve certified more product managers and product marketers than any other company, and have issued over 200,000 certifications worldwide.

Resources for Every Situation

Get the expert insights you need in every format in our resource library. Get actionable, battle-tested advice with every resource we offer.
Podcast

The Impact of Curiosity

“The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard   In this episode of Pragmatic Live, Rebec...
Article

[Comprehensive Guide] Product Owner vs Product Manager

Learn how to separate the roles of product owner and product manager on Agile teams and uncover some common challenges with confusing these roles. Including a short primer on the Agile revolution.
Podcast

Pricing Case Study: Why Disney Should Charge MORE for Their $6,000 Hotel Room

This is part four of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic...
Ace a Product Manager Interview ebook_cover

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Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

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Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

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Define Ebook Thumbnail
What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

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