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Pragmatic Institute

Focus

Learn how to evaluate market opportunities, align them with business strategy, and build compelling business cases that earn stakeholder support.

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Team Training

This course includes:

  • Evaluate and prioritize opportunities using objective, market-driven criteria.
  • Leverage AI to assess market potential and strengthen business cases while avoiding common AI pitfalls.
  • Create strategic roadmaps that align teams around product vision.
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7.5 Hours

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Convenient Learning Formats

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No Prerequisites but Foundations strongly recommended

Focus Overview

Choosing the right opportunities is one of the most important decisions product teams make. Focus gives you a proven, market-driven approach to evaluating opportunities and building stronger business cases. 

You’ll also learn how to use AI to assess market potential, validate assumptions, and make more confident investment decisions.

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product training
Strategy
  • Determine whether market opportunities align with your organization's strategy.
  • Use the Strategy Matrix to evaluate opportunities with confidence.
  • Use AI to identify potential strategic misalignment before investing resources.
Opportunity Scoring
  • Score and compare opportunities using objective, consistent criteria.
  • Evaluate competitive landscape, market impact, and investment requirements.
  • Use AI to accelerate market research and strengthen opportunity evaluation.
Proposing to the Business
  • Build compelling market-driven business cases with the Product Canvas.
  • Evaluate market potential, revenue opportunities, and financial impact.
  • Use AI to estimate market size while recognizing its limitations and avoiding common pitfalls.
Communicate
  • Build strategic roadmaps that align teams around product vision.
  • Differentiate roadmaps from release plans for effective stakeholder communication.
  • Use AI to identify the metrics that matter most to different stakeholders.
  • Determine whether market opportunities align with your organization’s strategy.
  • Use the Strategy Matrix to evaluate opportunities with confidence.
  • Use AI to identify potential strategic misalignment before investing resources.
  • Score and compare opportunities using objective, consistent criteria.
  • Evaluate competitive landscape, market impact, and investment requirements.
  • Use AI to accelerate market research and strengthen opportunity evaluation.
  • Build compelling market-driven business cases with the Product Canvas.
  • Evaluate market potential, revenue opportunities, and financial impact.
  • Use AI to estimate market size while recognizing its limitations and avoiding common pitfalls.
  • Build strategic roadmaps that align teams around product vision.
  • Differentiate roadmaps from release plans for effective stakeholder communication.
  • Use AI to identify the metrics that matter most to different stakeholders.

What is Included in Focus

Templates and Tools

Make smarter decisions with proven frameworks

  • Action Plan
  • Strategy Matrix
  • Distinctive Competencies Worksheet
  • Competitive Landscape Worksheet
  • Insight Report
  • Competitive Analysis Worksheet
  • Market Discovery Document
  • Opportunity Scoring Spreadsheet
Worksheets and Resources Included

Put concepts into practice with ready-to-use resources

  • Buy/Build/Partner Decision Tree
  • Buy/Build/Partner Worksheet
  • Key Performance Indicators Worksheet
  • Release Plan Template
  • Release Plan Timeline Template
  • AI Use Cases for Focus
Who is it for?
  • Product Managers
  • Senior Product Managers
  • Product Directors
  • Product Leaders
  • Product Owners
  • Portfolio Managers
Trusted by: autodesk, oracle, intel, salesforce, sap

Upcoming Sessions

Upcoming Course

On-demand Delivery

Unlimited Access for One Year

Self-paced

Pricing

$1,295 / One Time +Taxes

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Upcoming Course

Aug 18

Online Delivery

1 Day Session

09:15AM - 04:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

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Upcoming Course

Aug 26 - 27

Online Delivery

2 Day Session

07:00AM - 10:30AM

Eastern Time

Pricing

$1,295 / One Time +Taxes

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Upcoming Course

Sep 2 - 3

Online Delivery

2 Day Session

01:45PM - 05:15PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Enroll Now

Browse current availability or explore more upcoming sessions to match your schedule.

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Give your team essential product skills they need, starting with Focus.

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Training for Product Teams
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Built on the Pragmatic Framework

Pragmatic Framework

The Pragmatic Framework is a practical model for building and marketing products based on real market needs. Focus shows you how to apply the Pragmatic Framework to identify the right opportunities and build market-driven product strategies..

Key framework concepts you’ll apply in Focus:

  • Strategy Matrix
  • Opportunity Scoring
  • Product Canvas
  • Strategic Roadmaps
Download the Framework eBook
Pragmatic Foundations course video thumbnail
See if Focus is right for you - download the complete syllabus.
Download Syllabus
Pragmatic Institute Product Instructors

Learn From Product Leaders

Our instructors have led product teams at companies like IBM, Dell, Cisco, Texas Instruments, and other notable organizations. The experience they gained building, launching, and scaling products in the real world is shared with you in the classroom. Join them and peers to learn in a supportive, highly practical, and hands-on learning environment.
Learn More About the Pragmatic Instructors

Testimonials

What Our Alumni Are Saying

The instructor was just amazing. In a few days, they helped me to review the way I am doing Product Management and I have already started applying what we learned. I wish I had this course two years ago!
Amenallah RProduct Management
I will definitely recommend this course to colleagues. I have learned so much valuable information and can't wait to incorporate these concepts and templates into my day-to-day work!
Ronique TProduct Management
The content is highly relevant to my role, I can leverage several tools immediately to help drive conversations about getting focused at my organization.
Wendy WProduct Management
Thanks - really helpful course. As a newcomer to Product Management I'm so glad my organization decided to send me to Pragmatic early on in my tenure. It's giving me a solid foundation from which to learn my role.
Tommy DProduct Management

Focus is just the Beginning 

Focus is the second of three courses needed to earn your Product Manager Certification. Learn more about our product certifications
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Pragmatic Institute Certifications

Product Certifications

Pragmatic Institute offers additional product certifications to help you enhance your skills and take charge of your career.
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Product Management Certification

This path includes everything you need to know to become a Certified Product Manager.

How to get certified: Complete Foundations, Focus, and Build courses.

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Product Marketing certification badge

Product Marketer Certification

This path includes everything you need to know to become a Certified Product Marketer.

How to get certified: Complete Foundations, Market, and Launch courses.

Learn More
Focus Course Syllabus

Download the Focus Course Syllabus

Complete the form and your syllabus download link will be sent to your email.

Frequently Asked Questions

Foundations is strongly recommended before taking Focus. It introduces the market-driven principles and Pragmatic Framework that you’ll build on as you learn to evaluate opportunities, develop business cases, and communicate product strategy.

Yes. You’ll learn practical ways to use AI to evaluate opportunities, assess market potential, strengthen business cases, and support strategic decision-making while understanding where human judgment remains essential.
Focus is available in both In-Person and Live Online formats, giving you the flexibility to learn in the environment that works best for you.
Focus is designed for product professionals who are responsible for evaluating opportunities and shaping product strategy. While prior product management experience is helpful, we strongly recommend completing Foundations first to establish a common market-driven approach.
You’ll be able to evaluate and prioritize market opportunities, build compelling business cases, gain stakeholder support and create strategic roadmaps that align your organization around the right product investments.