Pragmatic Institute
Product Discovery with AI
This Workshop Includes:
- Prepare stronger customer discovery with AI
- Turn market evidence into Market Problem statements
- Challenge assumptions and strengthen validation
2 Hours
Live Workshop
No Prerequisites
AI Accelerates. Judgment Decides.
AI can speed up the parts of product discovery that consume time: preparing an interview guide, organizing qualitative evidence and challenging an early pattern. It cannot replace direct customer conversations or decide which findings deserve action.
In Product Discovery with AI, you will practice a complete workflow from assumption through validation. Work through a qualitative case study, build each discovery artifact, and learn where AI helps, where it can mislead you, and where human judgment must lead.
- Develop testable assumptions before customer conversations.
- Use AI to develop structured interview guides.
- Minimize confirmation bias and reduce hallucinated outputs.
- Organize qualitative evidence with AI-assisted synthesis and affinity mapping.
- Surface themes across interviews and other market inputs.
- Examine contradictory evidence that challenges emerging patterns.
- Transform customer evidence into a clear, evidence-based Market Problem statement.
- Separate what the research supports from what it only suggests.
- Use AI to challenge assumptions and emerging conclusions.
- Recognize which discovery activities AI can accelerate and which require human interaction.
- Catch confirmation bias, hallucinated output and false confidence before they shape a decision.
- Leave with a validation plan grounded in customer evidence and human judgment.
- Develop testable assumptions before customer conversations.
- Use AI to develop structured interview guides.
- Minimize confirmation bias and reduce hallucinated outputs.
- Organize qualitative evidence with AI-assisted synthesis and affinity mapping.
- Surface themes across interviews and other market inputs.
- Examine contradictory evidence that challenges emerging patterns.
- Transform customer evidence into a clear, evidence-based Market Problem statement.
- Separate what the research supports from what it only suggests.
- Use AI to challenge assumptions and emerging conclusions.
- Recognize which discovery activities AI can accelerate and which require human interaction.
- Catch confirmation bias, hallucinated output and false confidence before they shape a decision.
- Leave with a validation plan grounded in customer evidence and human judgment.
What is Included in Product Discovery with AI
Build a complete discovery set during the workshop and reuse the workflow in future discovery cycles.
- Assumption / Hypothesis Map
- AI-Assisted Interview Guide
- Synthesis & Affinity Grid
- Evidence-Based Market Problem Statement
- Market Problem Validation Plan
Use these resources during the hands-on activities, then keep them for your next discovery cycle.
- Guided Prompt Library
- Qualitative Case Study Materials
- Workshop materials delivered through the Pragmatic Learning Hub
- Access to the Pragmatic Alumni Community
- Product Managers
- Product Marketers
- Product Teams
Give your team essential product skills they need
The Framework Behind Better Product Decisions
Thousands of companies use the Pragmatic Framework to ensure their products are strategically positioned for success. Download it to learn a repeatable approach to building products that customers want.
- Market Problems
- Win/Loss Analysis
- Asset Assessment
- Positioning
Learn From Product Leaders
Product Discovery with AI is just the beginning.
This AI Agent workshop is a stand-alone workshop, but we have certifications that can help you reach your career and learning goals.
AI Product Management Certifications
Want to future-proof your career? We offer AI training for product managers and product marketers to help you take charge of your career.
AI Product Management Expert Certification
Build AI literacy, hands-on skills and strategic judgment to bring responsible, high-impact AI solutions into your product practice.
AI Product Marketing Expert Certification
Don’t just follow the AI trend, lead it with precision messaging and smart strategy a market-first mindset.
Download Product Discovery with AI Workshop Syllabus
Frequently Asked Questions
No. There are no prerequisites. You will need a computer with internet access and access to an AI large language model of your choice.
No. The workshop teaches you to use AI before and after direct customer conversations. AI can help prepare research, organize evidence and challenge conclusions, but customer engagement and human judgment remain essential.
The workshop is tool-agnostic. Bring access to the AI large language model you already use or prefer. The workflow and guardrails are designed to transfer across tools.
You will complete an Assumption / Hypothesis Map, an AI-Assisted Interview Guide, a Synthesis & Affinity Grid, an Evidence-Based Market Problem Statement and a Market Problem Validation Plan.