About us

Helping companies build better products.

Pragmatic Institute provides product training that helps individuals and teams make better decisions, develop stronger products and create greater business impact.

The Pragmatic Mission

Helping product professionals and organizations make better decisions.

For more than 30 years, Pragmatic Institute has helped individuals and companies build better products by teaching a practical, market-driven approach to product management, product marketing, and leadership.

Our mission is simple: give professionals the skills, tools and confidence to understand their markets, make better decisions and create products that deliver lasting value for their customers and their business.

1993

Founded with a simple belief: better products start with understanding the market.

2000s

Thousands of professionals adopted a market-driven approach to product management.

Today

We continue helping companies build better products through practical education.

Why Pragmatic

A Track Record You can Trust

For more than 30 years, we’ve helped product professionals and organizations build better products through practical, market-driven training. Today, our community spans industries, countries and some of the world’s leading companies.

30+ Years

Helping product professionals build better products.

250,000+

Professionals Trained around the world.

50+ Countries

Supporting individuals and organizations globally.

140+

Fortune 500 Companies trust Pragmatic.

Our Approach

The Pragmatic Framework

The Pragmatic Framework gives product teams a practical way to make better decisions. From understanding market problems to building, launching and growing products, it helps individuals and organizations focus on what matters most at every stage of the product lifecycle.

Focus

Market: Understand the opportunity
Solutions: Design the right solution
Product: Build the right product
Execution: Deliver with excellence

Practical and actionable

Proven and timeless

Used by thousands
Of teams worldwide

Adaptable to any industry
or company size

Practical, Hands-on Learning

Our instructors bring decades of product leadership experience to every course, combining practical insights with hands-on learning that helps you put new skills to work right away.

What We Offer

Whether you’re building your own skills or developing an entire product organization, Pragmatic offers practical learning solutions for every stage of your journey.

A Learning Partner for Life: One framework. Multiple ways to learn.

Keep Learning After the Course

Your training is just the beginning. Connect with fellow product professionals, access additional resources and continue developing your skills through the Pragmatic Alumni Community.

The Pragmatic Experience, in Their Words

Excellent and informed structure to work from. It’s easy to tell that the team of Pragmatic Institute is a well informed and experienced team. It’s practical in practice… maybe even Pragmatic.

Pragmatic Institute gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.

The most essential need for marketing teams is to have an operational framework that includes organizational dependencies and good templates to offer a starting point for conversations and designs. Pragmatic Institute offers just that.

The lecturer was excellent, and the sessions engaging. I came away with a much greater level of confidence in these aspects than I had from the Coursera courses alone, and many additional snippets.

Pragmatic Institute training collects common-sense elements in a concise framework that are repeatable and applicable to many types of product development and launches. It gave us a language with which to speak to our highly engineering-centric leadership team.

Meet Our Leadership Team

Danielle Chircop

CEO

Danielle has spent more than 20 years leading product, technology, and learning organizations through growth and transformation. Before joining Pragmatic Institute as CEO, she served as Chief Product and Technology Officer at General Assembly, where she led Product, Learning, Engineering, Data, UX, IT, and Information Security. Previously, she held senior product and technology leadership roles at Kaplan, including Vice President of Digital Product, Vice President of Engineering, and Head of Platform Development. Danielle began her career as an educator and holds a master's degree in Higher Education from Loyola University Chicago.

"Pragmatic has spent more than 30 years earning the trust of product professionals around the world. I'm excited to build on that legacy and help organizations develop the capabilities they'll need to succeed in the future."

Andrew Beattie

Chief Growth Officer

Andrew brings more than 15 years of experience helping organizations grow through strategy, operations, and customer partnership. Before joining Pragmatic Institute, he held leadership roles across revenue operations, strategy, marketing, and consulting. His experience includes serving as Chief Strategy Officer at Infosec, Project Leader at Boston Consulting Group, and founder of Empowerment Partners, where he advised organizations on growth strategy and operational transformation. Andrew holds an MBA from Northwestern University's Kellogg School of Management.

"The best partnerships are the ones where everyone grows. I'm excited to work alongside our customers to help them get lasting value from Pragmatic and achieve the outcomes that matter most to their organizations."

Holly Phillips

Chief Revenue Officer

Holly leads the company's global revenue strategy and enterprise growth initiatives. She partners with some of the world's largest organizations to build lasting product capabilities. She is passionate about helping organizations create sustainable capability through shared language, consistent decision-making frameworks, and practical application.

It is her belief that the greatest impact comes when individuals, teams, and leaders align around a common way of thinking about product strategy, execution, and innovation.

"The organizations that outperform aren't simply investing in training, they're investing in capability. When product teams share a common vocabulary, make decisions through a consistent framework, and continuously apply what they learn, they move faster, collaborate better, and deliver greater customer and business value. That's the impact we're helping our enterprise partners achieve every day."

Frequently Asked Questions

Who is Pragmatic Institute?

Pragmatic Institute is a leading provider of product management training, product marketing training, and AI product management training, helping professionals and organizations build the skills to create successful products. Since 1993, we have empowered individuals and teams to make smarter, market-driven decisions through practical courses, expert instruction, and proven frameworks. Today, more than 250,000 professionals have earned Pragmatic certifications and applied what they’ve learned to create better products and drive business success.

What makes Pragmatic Institute different from other product management training?

Pragmatic Institute combines practical, market-driven frameworks with instruction from experienced industry leaders who have held executive product roles. Rather than focusing on theory alone, our courses emphasize real-world application through hands-on exercises, proven templates, and tools you can use immediately to solve business challenges. Additionally, our instructors are full-time instructors fully dedicated to teaching, not part-time or guest instructors. They have experience in the discipline of instructing and ensuring that learners get the most out of the material.

Who should take Pragmatic Institute courses?

Our courses are designed for product managers, product marketers, product leaders, designers, data professionals, AI practitioners, and cross-functional teams looking to build practical skills and deliver better business outcomes. Whether you’re new to your role or leading a mature organization, our learning paths help professionals at every stage of their careers.

What is the Pragmatic Framework?

The Pragmatic Framework is the foundation of our product training. It provides a practical, market-driven approach to understanding customer needs, identifying opportunities, making strategic decisions, and bringing successful products to market. Thousands of organizations use the Framework to align teams around solving real market problems instead of relying on assumptions.

Is Pragmatic Institute the same as Pragmatic Marketing?

Yes. Pragmatic Institute was formerly known as Pragmatic Marketing. In 2019, the company expanded its offerings beyond product management and product marketing to include additional training. At this time, we adopted the name Pragmatic Institute to better reflect our broader mission. While the name has changed, our commitment to market-driven learning and the Pragmatic Framework remains the same.

Do you offer product training for teams?

We offer training for product teams in a variety of formats, including online and in-person. Both online and in-person product training is led by a live instructor. To learn more about group training for your product team, please visit our Team Training page.

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