About Us
Founded as Pragmatic Marketing in 1993, Pragmatic Institute has a strong track record of providing real-world insights, actionable best practices and proven tools to product managers and product marketing managers around the world.
In late 2018, recognizing the power of data and the increasing need for a real understanding of data science and AI among business and product professionals, Pragmatic Marketing purchased The Data Incubator (TDI), a leading data science training organization. The two companies rebranded, and became Pragmatic Institute in 2019.
Then in 2020, Pragmatic Institute grew once again, this time acquiring the masterminds behind the leading design courses at Cooper Professional Education. Pragmatic’s goal is to create a bridge between product, design and data that will help the organizations they work with identify the right opportunities and create the most innovative solutions for their markets.
Together, Pragmatic’s design, data and product practices create a powerful professional education platform to enhance the knowledge and skills of key contributors and teams.
Leadership Team
Philip Alexander
“As we enter a new phase of growth at Pragmatic Institute, I see such potential; we have a great product and superb instructors. I am excited to lead the company as we expand our mission to deliver training that helps people elevate their products, companies and careers.”
Rebecca Kalogeris
“I took Pragmatic training at the start of my career and what I learned there absolutely changed the trajectory of my career. Now having the opportunity to build out our offerings and tools to help even more people and companies implement what we teach, and seeing the impact that it has on people is truly amazing.”
Harish Krishnamurthy
He brings a broad spectrum of expertise across operations and strategy, having held leadership roles across P&L, sales, marketing and strategy during his tenure at IBM, Insight Enterprises, Spear and Sciata.
Ben Newcomb
“Helping others grow their knowledge and network with like-minded peers by aligning the Pragmatic Framework to make market and data-based decisions is my passion.”
Matt Wilkinson
“I'm thrilled to lead our marketing efforts at Pragmatic Institute, where we embody the principles we teach. I am dedicated to fostering a culture of data-driven marketing excellence that lives up to the high standards our clients and partners expect from the Pragmatic brand.”
Muhammad Zahid
“I’m excited about the opportunity to implement new training delivery platforms that will help move this company forward. We are expanding our training offerings to include online, interactive content that complements what is already the best classroom training available.”
DeSIGN Team Members
Shannon McGarity
Teresa Brazen
Lisa Pertoso
Product Team Members
Dan Corbin
Cindy Cruzado
“After seeing how successful Pragmatic Institute’s lessons were for my own portfolios and teams, I wanted to share my passion for product management with others and help them do some remarkable things.”