About Us
Founded as Pragmatic Marketing in 1993, Pragmatic Institute has a strong track record of providing real-world insights, actionable best practices and proven tools to product managers and product marketing managers around the world.
In late 2018, recognizing the power of data and the increasing need for a real understanding of data science and AI among business and product professionals, Pragmatic Marketing purchased The Data Incubator (TDI), a leading data science training organization. The two companies rebranded, and became Pragmatic Institute in 2019.
Then in 2020, Pragmatic Institute grew once again, this time acquiring the masterminds behind the leading design courses at Cooper Professional Education. Pragmatic’s goal is to create a bridge between product, design and data that will help the organizations they work with identify the right opportunities and create the most innovative solutions for their markets.
Together, Pragmatic’s design, data and product practices create a powerful professional education platform to enhance the knowledge and skills of key contributors and teams.
Executive Team
Philip Alexander
“As we enter a new phase of growth at Pragmatic Institute, I see such potential; we have a great product and superb instructors. I am excited to lead the company as we expand our mission to deliver training that helps people elevate their products, companies and careers.”
April Garcia
“The more I learn about Pragmatic Institute and its product offerings and services, the more excited I am to add my piece of the story. I look forward to helping our companies build a better, stronger Pragmatic Institute that will continue to have a positive impact on our customers.”
Rebecca Kalogeris
“In marketing, it’s rare to work on a brand that you are truly passionate about, but that’s what I get to do here. Now, being able to help spread our training and see the impact that it has on people is truly amazing.”
Harish Krishnamurthy
He brings a broad spectrum of expertise across operations and strategy, having held leadership roles across P&L, sales, marketing and strategy during his tenure at IBM, Insight Enterprises, Spear and Sciata.
Ben Newcomb
“Helping others grow their knowledge and network with like-minded peers by aligning the Pragmatic Framework to make market and data-based decisions is my passion.”
Muhammad Zahid
“I’m excited about the opportunity to implement new training delivery platforms that will help move this company forward. We are expanding our training offerings to include online, interactive content that complements what is already the best classroom training available.”
Product Team Members
Dan Corbin
Cindy Cruzado
“After seeing how successful Pragmatic Institute’s lessons were for my own portfolios and teams, I wanted to share my passion for product management with others and help them do some remarkable things.”
Steve Gaylor
Amy Graham
Todd Middlebrook
Diane Pierson
Terry Sadowski
Will Scott
Clarke Smith
Mark Stiving
Paul Young
Data Science Team Members
Marilyn Coleman
Nicholas Dela Fuenta
Don Fox
Ana Hocevar
Susan M. Gracia
Russell Martin
Richard Ott
Robert Schroll
DeSIGN Team Members
Shannon McGarity
Teresa Brazen
Lisa Pertoso
DeSIGN Team Members
Shannon McGarity
Teresa Brazen
Lisa Pertoso
Product Team Members
Dan Corbin
Cindy Cruzado
“After seeing how successful Pragmatic Institute’s lessons were for my own portfolios and teams, I wanted to share my passion for product management with others and help them do some remarkable things.”