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Product Operations

The Foundation for Efficiency and Scaling

Workshop Overview:

Product Operations logo
Product Operations
$649.00 /One Time     +Taxes

As low as $54.09/month with Affirm logo.

COMMON ROLES

Product Operations Managers, Product Managers, Product Owners, Product Marketing Managers, Product Developers, Product Designers, Directors of Product, Directors of Marketing

Limited Spots Remaining

Multiply your product team’s output and effectiveness with scalable product operations processes. Learn how your team can clarify roles and responsibilities, organize workflows, and leverage market research data for smarter and faster decision-making.

Skills you’ll gain
  • Product Management Standards
  • Data Integrity
  • Stakeholder Alignment
  • Process Alignment
  • Change Management
  • Cross Functional Collaboration
  • Strategic Planning
  • Capability Assessment

Ready To Start?

Product Operations

$649.00 / One Time  +Taxes

COMMON ROLES

Product Operations Managers, Product Managers, Product Owners, Product Marketing Managers, Product Developers, Product Designers, Directors of Product, and Directors of Marketing

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What you’ll learn in Product Operations

Product Operations Fundamentals

  • Define product operations, understand what it’s responsible for, and pinpoint what it can accomplish
  • Identify what distinguishes it from other product management and product marketing roles
  • Assess how product operations integrates into larger product teams and how you can introduce it into your current team structure

Leverage Data

  • Consolidate market data and establish scalable, self-serve processes for analyzing, interpreting, and sharing data
  • Establish product goals, measure progress, and communicate about those goals
  • Connect product goals to strategic business objectives and create systems to communicate with key stakeholders

Improve Collaboration

  • Forge strategic alignment between cross-functional teams with product standards and data-driven insights
  • Prioritize and communicate product initiatives based on product goals and strategic business objectives
  • Enhance efficiencies through collaboration between product operations, product management, and product marketing teams

What is Product Operations?

Fundamentally, product operations, or product ops, is a support system for product teams. Product operations keeps product managers and marketers on track and equips their teammates with the tools, processes, and information they need to build excellent products. That might mean identifying and customizing tools, documenting and refining processes, refining communication, and gathering and cleaning data for analysis. By acting as a dedicated resource for these vital tasks, product operations helps the whole product team work more efficiently and effectively.

How does product operations differ from product management?

Although there is some overlap between product managers and product operations, these distinct roles help each other fulfill their many shared responsibilities. Product managers use insights about the market to shape their product’s long-term vision and strategy. Product operations coordinates data analysis and manages processes. In this way, product operations is a “force multiplier” because taking on detail-oriented daily tasks allows other team members to focus on the big picture. Ultimately, this helps the whole product team make faster, better-informed decisions about their products.

Who Benefits from Product Operations

Professionals in a variety of roles can benefit from product operations practices, including but not limited to:

Product Operations Managers

Responsible for establishing and leading product operations tasks within their teams.

Product Managers

Responsible for leveraging data to make strategic decisions about their products.

Product Owners

Responsible for overseeing products from exploratory research through development, launch, and throughout the product life cycle.

Product Marketing Managers

Responsible for creating compelling marketing campaigns that appeal to the product’s target audience and address market needs.

Product Developers

Responsible for using shared tools and processes to deliver products on schedule and to expectations.

Product Designers

Responsible for translating the team’s vision into a tangible product.

Directors of Product

Responsible for aligning product releases to strategic business goals.

Directors of Marketing

Responsible for promoting the product through data-driven marketing campaigns.

About the Instructor