2024 State of Product Management & Marketing Report

Unlock the latest industry insights—from shifting roles and salary to AI’s rising influence. This report arms product management professionals with everything they need to stay ahead in a fast-changing landscape. 

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What's Included In The Report?

$141,392

Average Reported Salary of Product Professionals Before Bonuses

10.9 Years

Average Years of Experience in the Industry

3.37 Years

Average Tenure in Current Role

Key Industry Highlights From The Report

AI Integration is Transforming Product Roles

AI Integration is Transforming Product Roles

Over 65% of product professionals have integrated AI into their roles, utilizing generative AI and machine learning to streamline data analysis, enhance customer insights, and improve decision-making. This trend reflects the increasing value of AI in advancing productivity and innovation across product functions.

Top Earners Work More, Have Extensive Experience, and Hold Multiple Certifications

Product professionals earning over $200K per year invest around 10% more time in their roles each week compared to their peers. They also average 16.7 years of experience and are more likely to hold 7+ certifications, underscoring the correlation between advanced expertise and higher compensation.

How important is higher education?

Remote Work Continues to Challenge Team Morale and Productivity

As a lingering effect of the pandemic, maintaining team morale and productivity in virtual and remote environments remains a significant challenge. Product leaders continue to adapt their strategies to foster cohesion and motivation in distributed teams, navigating the unique dynamics of a hybrid workforce.

Download The Full 2024 Pragmatic Institute Product Management Survey Report

Webinar with Matt Wilkinson and Erica Sutula from Pragmatic Institute: Unlock Key Insights from the 2024 State of Product Management & Marketing Report

Upcoming Event

2024 State Of The Industry Report Webinar

Whether you’re looking to optimize team strategies, anticipate industry shifts, or use data to inform your 2025 planning, this session is packed with valuable takeaways you won’t want to miss.