Learn how your company makes money and what its owners expect, then turn that into clear priorities for your roadmap.
- WhenThursday, December 3, 1:00 to 3:30 p.m. ET
- FormatOne live online session, 2.5 hours
- Price$350, or enroll with your Enterprise Access Pass
How Product Leaders Read the Business Before They Build the Roadmap
Most product professionals can explain what their product does. Far fewer can explain how their company makes money, what its owners or investors expect, where growth, retention, margins, or costs are under pressure, and how those realities should influence product decisions.
In this 2.5-hour workshop, Elena Leonova helps participants connect company goals and financial pressures to product priorities. Participants will examine how ownership, the revenue model, customer economics, and competing business goals affect what the product organization should focus on now.
How this workshop works
This is a one-time live session. It runs once, on December 3, and won’t be repeated on the schedule.
You’ll join with audio and video and apply each exercise to your own company and product. You leave with a practical assessment of how your company makes money, what its owners expect, where the business is under pressure, and what the product organization should prioritize as a result.
Participants will leave able to
- Understand how company ownership and stage affect expectations for growth, profitability, and timing.
- See how the company makes money and where revenue, retention, margins, or costs are under pressure.
- Identify what the business needs most from the product right now.
- Translate those business needs into clear priorities for product strategy and the roadmap.
Who should attend
Experienced product managers and product leaders who are being asked to operate more strategically but need a clearer understanding of the financial and ownership context behind company priorities.