Create Your Own Path to Product Career Success
Product titles, responsibilities and goals vary drastically between companies and industries. You might have a product manager title at one organization and handle pricing and launch plans.
At another, you could be a product marketer and assist with the design and product development. And at yet another, you could be a product owner and be in charge of, well, everything.
Start Here
Foundations
PRODUCT COURSE PREREQUISITE*
The first step to become truly market-driven
- Understand the market and the problems it faces
- Better understand roles and responsibilities
- Master the Pragmatic Framework and the activities needed to bring a successful product to market
- Learn to position your products effectively, and serve as the voice of the market throughout your organization
Professional Certificate - 8 Course Series
Earn a career credential that demonstrates your expertise
Community Support
Over 31k active users in your shoes. Flexible Schedule Options
On-demand learning lets you learn at your own pace.
Over 31k active users in your shoes. Flexible Schedule Options
On-demand learning lets you learn at your own pace.
The courses you take after Foundations are entirely up to you. Each class provides you with the proven best practices to achieve your career and product goals. Industry experts with decades of experience lead these courses. They have walked in your shoes and faced the same challenges.
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What To Take Next?
Explore your training options and create the learning path that works for your career goals.
Take our course selector quiz to find recommendations on which courses are right to help you achieve your goals, or explore our courses below to find the right one for you.
Our Curated Path To Success
Product Manager
4.7 ★ (3,124 reviews)
Course Included
Pragmatic Institute makes it easy to master the art of product management so you can build products that solve real problems for your customers and your business.
Skills you’ll gain
- Business Plans
- Feature Prioritization
- Feedback Models
- Gap Analysis
- Ideation And Evaluation Tools
- Market Segmentation
- Positioning
- Production Delivery
- Product Management
Professional Certificate - 4 Course Series
Earn a career credential that demonstrates your expertise
Product Marketer
4.3 ★ (5,124 reviews)
Course Included
Becoming a Pragmatic Certified Product Marketer is the best way to prove you have what it takes to drive revenue with the right go-to-market, launch and pricing plans.
Skills you’ll gain
- Analyzing Segmentation And Targeting
- Buyer Personas
- Buyer Profiles
- Content Development
- Content Marketing
- Gap Analysis
- Go To Market Strategy
- Launch Strategy
- Marketing Metrics
- Marketing Plans
- Marketing Programs
Professional Certificate - 4 Course Series
Earn a career credential that demonstrates your expertise
Product Master
4.8 ★ (1,124 reviews)
Course Included
Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.
Skills you’ll gain
- Agile Methods & Delivery
- Aligning Capability With Strategy Execution
- Business Plan Communication
- Buyer Personas
- Buyer Profiles
- Competitive Assessment
- Content Development Models
- Content Markeing & Strategies
- Customer Data Management
Professional Certificate - 8 Course Series
Earn a career credential that demonstrates your expertise
Learning & Support
At Pragmatic Institute, we believe in a holistic approach to professional education. That means we are continuously providing our alumni with the best resources out there to help them turn their training into action and deliver exceptional results
Community Support
You’ll also receive lifetime access to our robust alumni community, the beating heart of our certification programs. The Pragmatic alumni community is designed to help you turn your training into action alongside peers from around the world. You’ll have access to thousands of resources, examples and opportunities to take your learning to the next level.
New to the Product World?
Pragmatic Institute has everything you need to become a successful market-driven, data-informed product master. Check out some of our favorite resources to get a firm grounding in the world of product:
Pragmatic Learning Network
Take your training beyond the Framework with the Pragmatic Learning Network. Get hands-on, world-tested best practices on the topics you care about most from the experts you trust. Learn the skills you need to become the best product person in your field, and the best leader in your organization.
