Product Marketing & Management
Increase Your Team’s Impact
With a full ecosystem of training and resources.
Private Training
From our world-renowned courses to our outcomes-based labs, we’ll tailor our training to fit your needs. Our team and instructors will work with you to create the best course options for your team and your organization. Available virtually and in-person.
Designed for immediate impact
Pragmatic gives your team the hands-on training, tools and techniques they need to drive results across your entire organization. Everything we teach is based on practical experience and our battle-tested Pragmatic Framework–and designed to ensure your team can build and market products people want to buy.
Actionable Best Practices
Each course includes real-world examples, resources, tools and templates that have been tried and tested by thousands of companies around the world.
Industry-Leading Instructors
Each of our instructors has held executive-level positions at some of the biggest and most innovative companies in the world. Their practical experience turns theory into reality.
A Network of Learning
The learning doesn’t end in training. With everything from outcome-based facilitated labs to additional courses in our Pragmatic Learning Network, it’s easy for your team to stay up-to-date on the latest industry developments.
Truly Pragmatic
64% of surveyed organizations realized a 25% or more improvement in product sales since talking Pragmatic Institute Training
TechValidate Survey
"Pragmatic Institute gets everyone on the same page. The templates allow you to quickly implement the best practices. The instructions provide real business examples."
A.J. Swopes
SVP at Primary Residential Mortgage
"Excellent and informed structure to work from. It’s easy to tell that the team of Pragmatic Institute is a well informed and experienced team. It’s practical in practice...maybe even Pragmatic."
Product Owner
Global 500 Healthcare Company
"As a result of the training with Pragmatic Institute, we’ve been able to deliver products faster, with the features that the customer wants, ultimately delighting our customers."
Anders Fritz
Senior Product Manager, Thomson Reuters
"The most essential need for marketing teams is to have an operational framework that includes organizational dependencies and good templates to offer a starting point for conversations and design. Pragmatic Institute offers just that."
Baker Johnson
SVP of Marketing, Serenova
The Most Sought-After Certifications
Employers the world over are constantly looking for Pragmatic-certified product professionals.
Prove that you have what it takes to successfully build and market products people want to buy
Key Resources
Sometimes you need to see it to believe it. That’s why we’ve pulled together some of our most useful tools so you, your team and everyone in your organization can see just how much of an impact Pragmatic training can have on your business. We aren’t just a training company—we’re your lifelong training partner, dedicated to helping you build and market the best products possible.
Prioritizing Product Efforts Effectively
Pragmatic Framework
How do you measure and motivate product teams?
A Practical Approach to Products
How Does Your Product Team Stack Up to the Competition? Check out our annual benchmark survey to find out
Delivery Options
In Person
Held in cities all over the world, our popular in-person courses provide the opportunity to network and connect with colleagues and earn Pragmatic certification.
Virtual Live
Experience the same great training and instructors from the comfort of your home or office, with options that easily fit into your schedule.
On Demand
Take our world-renowned training and earn your certification anywhere, anytime, on your own schedule with our flexible on-demand courses.
Training on Your Schedule
Our private online and onsite training helps you save time and money, while bringing everyone together for a comprehensive experience.
Fill out the form today and our sales team will help you schedule your private Pragmatic training today.