Product Marketing & Management: Training and Certifications
Pragmatic’s product practice provides a full ecosystem of impactful, results-driven training and resources for product professionals and teams.
Companies of Every Size speak Pragmatic
Pragmatic Institute Product Certifications
Take charge of your career with a Product Certification from Pragmatic. Our best-in-class certifications are designed to help you gain practical, real-world knowledge from experts with decades of experience.
Now available: on-demand
Product Management
Product Marketing
Product Innovation
NEW
AI Product Marketing Expert Certification
NEW
AI Product Management Expert Certification
Product Operations
Product Master
Elevate your skills with the most comprehensive product management certification available from Pragmatic Institute.
3 Courses
Pragmatic Product Manager
Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
3 Courses
Pragmatic Product Marketer
Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
2 Courses
1 Workshop
Pragmatic Product Innovation
Skills you’ll gain: Product Strategy, Product Innovation , Competitive Differentiation, Product Roadmapping, Market Validation.
How to get certified: Complete the prerequisite course Foundations, Design, and Mastering Product Innovation workshop.
2 Courses
1 Workshop
Pragmatic Product Operations
Skills you’ll gain: Strategic Planning, Data Integrity, Capability Assessment, Process Alignment, Cross-Functional Collaboration.
How to get certified: Complete the prerequisite course Foundations, Insight, and Product Operations workshop.
2 Workshops
Pragmatic AI Product Expert
Skills you’ll gain: AI Workflows, Generative AI, ChatGPT, AI Product Prioritization, Advanced Data Analysis.
How to get certified: Complete the AI Training for Product Professionals & Advanced AI Techniques for Product Marketing workshops.
8 Courses
Pragmatic Product Master
Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
Begin Your Pragmatic Journey
Start With Foundations
- Understand the market at its problems
- Use market knowledge to build and sell products people want to buy
- Listen to the market, prioritize projects and drive results
Expand Your Expertise With Pragmatic
Product Operations
NEW PRAGMATIC workshop
Intro to AI for Product Professionals
NEW PRAGMATIC workshop
AI in Your Product
Bridge the Gap Between AI Potential and Product Success
NEW PRAGMATIC workshop
AI for Product Managers
Accelerate product discovery by using AI agents to scan competitors, extract market themes, and generate interview-ready research.
NEW PRAGMATIC workshop
AI for Product Marketers
Master prompt engineering to streamline persona creation, campaign planning, and content development.
Learn from the Best
Pragmatic’s product courses are designed by industry experts to provide you with the skills and tools you need to conquer every obstacle.
Our instructors have decades of experience at companies of every size—from startups to Fortune 500—and have walked in your shoes. Learn from their experience and master the tools they’ve created to improve the way you build and market products.
Product Courses
Your learning journey doesn’t stop at the classroom door.
Explore our full ecosystem of training, community and resources to help turn your training into results.
Which Course Is Right For You?
Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about the most
Get Your Company
to Sponsor Your Training
Download our sponsorship letter template and give your boss the info they need to send you to training that will transform the way you build and market products. Copy and paste the text into your email, update and adjust where needed, and hit send! Soon you’ll be in your course, on your way to becoming a Pragmatic Certified Product master.
Continue to learn with a lifetime access
to the Pragmatic Community
Turn Training into Action
By joining Pragmatic’s alumni community, you gain access to an ecosystem of thousands of product experts, colleagues and peers from around the world.
- Peer advice for every question
- A cohort for every project
- Real-world examples for every template
The Pragmatic Framework:
37 Boxes of Product Greatness
Resources for Every Situation
Why People in Product Quit their Jobs
How To Hire Excellent Product Managers with Matt Lemay
31 Tools for Data-Driven Product Marketing Managers
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