Product Marketing & Management: Training and Certifications

Pragmatic’s product practice provides a full ecosystem of impactful, results-driven training and resources for product professionals and teams.

Industries of Every Size Speak Pragmatic

Become a Certified Product Master

We’ve certified more product managers and product marketers than any other company, and have issued over 200,000 certifications worldwide.

BECOME A PRODUCT MANAGER

LEVEL UP TO PRODUCT MASTER

BECOME A PRODUCT MARKETER

Begin Your Pragmatic Journey

Start With Foundations

Implement a proven, practical blueprint for becoming truly market-driven.

Understand the market at its problems
Use market knowledge to build and sell products people want to buy
Listen to the market, prioritize projects and drive results

Expand Your Expertise With Pragmatic

Pragmatic Learning Network

Get hands-on, world-tested best practices beyond the Framework from the experts you trust.

Pragmatic Labs

Bring hands-on, targeted practice to your office and turn what you learned in class into a real deliverable.

AI Training for Product Professionals

Learn to unlock the power of generative AI and prompt engineering for product management and product marketing.

Learn from the Best

Pragmatic’s product courses are designed by industry experts to provide you with the skills and tools you need to conquer every obstacle.

Our instructors have decades of experience at companies of every size—from startups to Fortune 500—and have walked in your shoes. Learn from their experience and master the tools they’ve created to improve the way you build and market products.

Begin Your Pragmatic Journey

Start With Foundations

Foundations provides you with the skills you need to become truly market-driven.

Expand your expertise with the Pragmatic Learning Network and Pragmatic Labs

Pragmatic Learning Network

Get hands-on, world-tested best practices beyond the Framework from the experts you trust.

Pragmatic Labs

Bring hands-on, targeted practice to your office and turn what you learned in class into a real deliverable.

Learn from the Best

Pragmatic’s product courses are designed by industry experts to provide you with the skills and tools you need to conquer every obstacle.

Our instructors have decades of experience at companies of every size—from startups to Fortune 500—and have walked in your shoes. Learn from their experience and master the tools they’ve created to improve the way you build and market products.

Become a Certified Product Master

BECOME A PRODUCT MANAGER

LEVEL UP TO PRODUCT MASTER

BECOME A PRODUCT MARKETER

Pragmatic Institute certifications can help you earn more and land your dream job in product.

We’ve certified more product managers and product marketers than any other company, and have issued over 200,000 certifications worldwide.

AI Training for Product Professionals

Learn to unlock the power of generative AI and prompt engineering for product management and product marketing.

Your Complete Learning Ecosystem

Your learning journey doesn’t stop at the classroom door.

Explore our full ecosystem of training, community and resources to help turn your training into results.

Foundations

Gain a thorough understanding of your market and the opportunities that drive results.

Focus

Identify and present the right product strategies and get your roadmaps embraced.

Design

Partner with design resources to create innovative solutions that wow the market.

Build

Learn how to align product and development to deliver remarkable products.

Design

Partner with design resources to create innovative solutions that wow the market.

Build

Learn how to align product and development to deliver remarkable products.

Market

Build buyer expertise and create strategic product marketing plans that resonate with the market.

Launch

Align your entire organization around the right product launch strategies.

Price

Learn how to set the right price for each product in each market.

Insight

Uncover new opportunities and trends in your markets and products with data.

Which Course Is Right For You?

Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about the most

Get Your Company
to Sponsor Your Training

Download our sponsorship letter template and give your boss the info they need to send you to training that will transform the way you build and market products. Copy and paste the text into your email, update and adjust where needed, and hit send! Soon you’ll be in your course, on your way to becoming a Pragmatic Certified Product master.

Continue to learn with a lifetime access
to the Pragmatic Community

Turn Training into Action

By joining Pragmatic’s alumni community, you gain access to an ecosystem of thousands of product experts, colleagues and peers from around the world.

Peer advice for every question
A cohort for every project
Real-world examples for every template

The Pragmatic Framework:
37 Boxes of Product Greatness

The Pragmatic Framework is a proven blueprint that today’s leading companies use to bring successful products to market, and is the backbone of everything we teach.

Resources for Every Situation

Get the expert insights you need in every format in our resource library. Get actionable, battle-tested advice with every resource we offer.

Why People in Product Quit their Jobs

Why People in Product Quit

Why are people leaving your team? What’s your turnover rate? To understand why people in product are changing jobs, I surveyed 76 people in product management at all levels, ranging... read more ❯

How To Hire Excellent Product Managers with Matt Lemay

Pragmatic Live Chat

This podcast has some strong language, so if you've got any little ones around, you might want to pop in some headphones. “I think there is just this deep, massive insecurity... read more ❯

31 Tools for Data-Driven Product Marketing Managers

31 Tools for Product Managers

31 product marketing tools to make collecting relevant data, analyzing it, finding insights and communicating with stakeholders a bit easier. read more ❯

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