Product Marketing & Management
Build the Future of Product
Become a certified product genius
Your Journey
A Partner For Every Step
Solve your greatest product challenges with Pragmatic Institute. Find the training, resources, tools, communities and more you need to elevate your products, your organization and your career.
Learn best practices and battle-tested strategies for building and marketing products people want to buy in our industry-leading courses. Stay on top with the latest trends in product and business with the Pragmatic Learning Network’s partner courses.
Network and connect with like-minded product professionals, get expert advice from industry legends and attend exclusive events in the Pragmatic Alumni Community. A complimentary one-year membership now included with your public online product course (see details).
Access the articles, podcasts and webinars that will help you turn your training into reality in the Resource Center. And after training, find a full set of tools and templates in the Alumni Resource Center.
Not sure which course is right for you?
Your Comprehensive Product Curriculum
Pragmatic Institute has the courses and learning tracks you need to master the skills you care about most. Solve the biggest problems facing your products, your role and your company with help from expert instructors and battle-tested tools and templates.
Foundations
Foundations
Implement a proven, practical blueprint for being market-driven and get your entire organization on the same page.
Course Info
Focus
Focus
Identify and present the right product strategies to credibly sell your strategies internally.
Course Info
Launch
Launch
Elevate product launches and releases by identifying the right strategies and align your entire organization for launch.
Course Info
Price
Build
Market
Market
Build buyer expertise and create strategic product marketing plans that deliver results.
Course Info
The Business of Data Science
Data Science
Harness the power of data and quickly identify and execute profitable data projects.
Course Info
Download the guide to see the full scope of the Pragmatic Product Curriculum
Get Certified
Become a Certified Product Genius
Every Product Needs a Strategy
Product management is all about determining what products, what features will delight your market and meet your company’s strategic goals. Become a Certified Product Manager and gain the tools, techniques and know-how to drive product success across all teams and departments.
Even Great Products Don’t Sell Themselves
Product marketing is all about developing an intimate understanding of your buyers, sharing it within your organization and leveraging it to crush revenue goals. Become a Certified Product Marketer and learn the tools you need to drive success for your products and your company.
Master of the Product Universe
Product professionals wear many hats—often at the same time. Become a Certified Product Master and gain all the skills you need to take charge of every aspect of your product and team.
Certified Product Managers Take:
Foundations, Focus, Build
Certified Product Marketers Take:
Foundations, Market, Launch, Price
37 Boxes of Product Greatness
The Pragmatic Framework is a proven blueprint that today’s leading global companies use to bring successful products to market, and the backbone of everything we teach.
Resources
Coverage for Every Step
Get the expert insights you need in every format in our resource library. From podcasts to webinars, articles to infographics, we have something for everyone, on every box of the Pragmatic Framework.
Trusted All Over the World
Industries of every size speaks Pragmatic.
Pragmatic Institute has helped thousands of organizations around the world improve their business and their products. But don’t take our word for it. See what some of your peers have said about the impact of our training.
"The Pragmatic Institute training allowed us to establish a common language, understanding of roles and responsibilities, and a culture that will allow us to make the organization changes necessary to create an excellent product management organization. We learned a framework and disciplines for effective product management, including what tools and artifacts to use."
Vice President
Medium Enterprise Health Care Company
"Pragmatic Institute training forced me to think and act more strategically and made me realize the importance of knowing who buys my stuff, what they buy, why they buy it and how."
Serdar Ayar
Product Marketing Manager, ESET
"As a newcomer to Product Management I'm so glad my organization decided to send me to Pragmatic early on in my tenure. It's giving me a solid foundation from which to learn my role."
Tommy Day
Product Management, NWEA
"I gained a great deal of knowledge that will help me as I continue to develop in my career. It is good to understand an objective approach and not just learn how my company handles product management."
Shauna Fitzgerald
Product Management, Ticketmaster
How It Works
Your Training
Your Way
In Person
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.
How It Works
Your Training
Your Way
In Person
Held in cities all over the world, our popular in-person courses provide the opportunity to network and connect with colleagues and earn Pragmatic certification.
On Demand
Take our world-renowned training and earn your certification anywhere, anytime, on your own schedule with our flexible on-demand courses.
coming soon
Office Hours
You’ve got questions. Our instructors have the answers. Join us every Friday @ 1:30 PM ET for Office Hours: AMA. Each week, one of our instructors will be live online to answer your questions and provide the guidance you need on everything product. Whether you need help with a Pragmatic template, or need advice on the best pricing strategies, or anything in between, our instructors will be there to help.
Stay Informed
Sign up to receive our free Pragmatic magazine, as well as invites to our webinars and updates about our most recent podcasts and stay up-to-date on the latest industry best practices.
And don’t worry. We know you’re busy, so we promise not to inundate you with emails. You’ll only hear from us when we have something to share we think you’ll love, and we’ll keep your information confidential.