Build the Future of Product
Become a certified product genius
Solve your greatest product challenges with Pragmatic Institute. Find the training, resources, tools, communities and more you need to elevate your products, your organization and your career.
Learn best practices and battle-tested strategies for building and marketing products people want to buy in our industry-leading courses. Stay on top with the latest trends in product and business with the Pragmatic Learning Network’s partner courses.
Network and connect with like-minded product professionals, get expert advice from industry legends and attend exclusive events in the Pragmatic Alumni Community. A complimentary one-year membership now included with your public online product course (see details).
Access the articles, podcasts and webinars that will help you turn your training into reality in the Resource Center. And after training, find a full set of tools and templates in the Alumni Resource Center.
Not sure which course is right for you?
Pragmatic Institute has the courses and learning tracks you need to master the skills you care about most. Solve the biggest problems facing your products, your role and your company with help from expert instructors and battle-tested tools and templates.
Every Product Needs a Strategy
Product management is all about determining what products, what features will delight your market and meet your company’s strategic goals. Become a Certified Product Manager and gain the tools, techniques and know-how to drive product success across all teams and departments.
Even Great Products Don’t Sell Themselves
Product marketing is all about developing an intimate understanding of your buyers, sharing it within your organization and leveraging it to crush revenue goals. Become a Certified Product Marketer and learn the tools you need to drive success for your products and your company.
Master of the Product Universe
Product professionals wear many hats—often at the same time. Become a Certified Product Master and gain all the skills you need to take charge of every aspect of your product and team.
Certified Product Managers Take:
Certified Product Marketers Take:
Certified Product Masters Take:
37 Boxes of Product Greatness
The Pragmatic Framework is a proven blueprint that today’s leading global companies use to bring successful products to market, and the backbone of everything we teach.
Get the expert insights you need in every format in our resource library. From podcasts to webinars, articles to infographics, we have something for everyone, on every box of the Pragmatic Framework.
Trusted All Over the World
Pragmatic Institute has helped thousands of organizations around the world improve their business and their products. But don’t take our word for it. See what some of your peers have said about the impact of our training.
"The Pragmatic Institute training allowed us to establish a common language, understanding of roles and responsibilities, and a culture that will allow us to make the organization changes necessary to create an excellent product management organization. We learned a framework and disciplines for effective product management, including what tools and artifacts to use."
"Pragmatic Institute training forced me to think and act more strategically and made me realize the importance of knowing who buys my stuff, what they buy, why they buy it and how."
"As a newcomer to Product Management I'm so glad my organization decided to send me to Pragmatic early on in my tenure. It's giving me a solid foundation from which to learn my role."
"I gained a great deal of knowledge that will help me as I continue to develop in my career. It is good to understand an objective approach and not just learn how my company handles product management."
How It Works
How It Works
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