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OUR 2020 COMMUNITY ENVIRONMENT IS COMING SOON. JOIN THE WAITLIST

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The Future of Business
Now.

Build and market products your market loves with hands-on, practical training from the experts at Pragmatic Institute.

Market-Driven. Data-Led.

Get the skills, tools and techniques you need to make a lasting impact on your organization, with help from the world leader in product and data training.

ProductMarketing

Master your market and become a certified product marketing manager. Our courses give you the insights you need to deliver the right messaging and strategy for each product in each market.

ProductManagement

Lead your product to success and become a certified product manager. These courses provide you with the tools you need to develop and create products your customers love.

DataScience

Make a difference with the power of data and become a certified data scientist. Our experienced instructors give you the tools and technology you need to take on the future of data.

ProductMarketing

Master your market and become a certified product marketing manager. Our courses give you the insights you need to deliver the right messaging and strategy for each product in each market.

ProductManagement

Lead your product to success and become a certified product manager. These courses provide you with the tools you need to develop and create products your customers love.

DataScience

Make a difference with the power of data and become a certified data scientist. Our experienced instructors give you the tools and technology you need to take on the future of data.

The Only Framework You’ll Ever Need

 

Market Problems

Improve revenue by building better products that your markets love with hands-on training from the experts at Pragmatic Institute. Our courses give you the skills.

Competitive Landscape

Identify competitive and alternative offerings in the market. Assess their strengths and weaknesses. Develop a strategy for winning against the competition.

Positioning

Describe the product by its ability to solve market problems. Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.

Requirements

Articulate and prioritize personas and their problems so that the appropriate products can be built.

Explore The Framework

Product Marketing

Build buyer expertise, execute successful launches, and deliver the right pricing and packaging strategies to thrill your market each and every time.

Product Management

Find the best opportunities, build the right products, create winning strategies and more when you learn to focus on the market problems that matter most.

Data Science

Uncover new insights, improve operations, encourage data-driven business decisions and more with the latest tools and technology in data science.

The Alumni Resource Center

Get the tools, templates and tips you need to put your training into practice, available only to our extensive alumni network of product professionals.

The Most Sought-After Certifications

Pragmatic Institute certifications have been named one of the 7 Hottest Marketing Certifications by CIO, and it’s no surprise why. Each of our courses comes with an optional certification exam or project that can help you snag a 5.6% increase in salary, according to PayScale. Prove that you have the skills employers are looking for with Pragmatic Institute Certifications.

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Hundreds of employers require Pragmatic Institute certifications.
Make sure the world knows you have the right skills.

Your Training. Your Way.

Get the training you need, when you need it, how you need it.

ONLINE

Live or On-Demand

Our live instructors guide you through the latest tools and techniques.

IN PERSON

Public Courses

Network with peers while enhancing your skills with help from our experts.

PRIVATE

In Office Training

Bring our world-renowned training to your office and train whole teams at once.

PetroSkills
Accenture
Vista Equity Partners
Abengoa S.A.
Covidien
LG Electronics
Plantronics
TASER International
Trimble
Baker Hughes
GameStop Corp.
Magellan Navigation
Samsung
TELUS
Key Energy Services
Zedi
ADP
Centris Federal Credit Union
Deutsche Bank
Equifax
GAIN Capital Holdings
LPL Financial
Moody’s Corp.
SunGuard
Western Union
Thomson Reuters
Veda Advantage
Avid Technology
Kroll Ontrack
Kronos
New Relic
Nuance Communications
OpenText
Oracle
Panda Security
PayPal
SAP Ariba
SunGard
The MathWorks
TIBCO Software
Urban Airship
Yokogawa Corporation of America
Akamai Technologies
Alcatel-Lucent
Blackberry Limited
Fujitsu Computer Products of America
IHS Energy Canada
Mozilla Foundation
Mphasis Healthcare Solutions Inc.
NeuStar
Peer 1
PR Newswire
Cognex
Cray
Digi International
Fujitsu
Hitachi America
IGT
Intel
Landis+Gyr
Panduit
Qualcomm
RSA Security
Schneider Electric
Tyco International
Xilinx
Aetna
American Psychological Association
Merck
PerkinElmer
Premier
Siemens
Sunquest Information Systems
Thermo Fisher Scientific
Truven Health Analytics
Deluxe Corp.
Dominion Enterprises
LexisNexis
Mimeo
Pearson Education
Warner Music Group
Yellow Book USA
ACT
Campus Management Corp.
Capella Education Company
OCLC (Online Computer Library Center)
Schoolwires
TechSoup Global
1E Ltd.
Adobe Systems
Allegro Development Corp.
Atlassian
Autodesk
AXYS Technologies
Blackbaud
CA Technologies
Demandware
DST Systems
Intel Security Group
Intuit
JDA Software Group
Kaspersky Lab

Thousands of Happy Customers

Over 90% of our business comes from word-of-mouth referrals. Hear what they have to say.

 

Frank Tait - Frontline Technologies

 

SkyTouch, Infusionsoft, Frontline Technologies

 

EllenDerrico - RES Software

The Latest from Pragmatic

Your single source for the in-depth resources you need, from leading industry experts.

Magazine

Get the latest insights and news from industry experts around the world in this issue of The Pragmatic.

The Future of Business Is Waiting for You.
Are You Ready?

It’s time to take your product, your data and your career by the horns with the latest tools, technology and techniques from the world leaders in business training. The future of business is here. Are you ready?

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