Turn Ambition
Into Achievement

Transformative training for tomorrow’s product, data, and design leaders 

Trusted By
50% Improvement
in NPS score
25% Product sales
improvement
25% Decrease in time
to market
250,000+ Total Alumni
10,000+ Companies
50+ Countries

The Most Sought-After Product Management and Product Marketing Certifications In The World

Pragmatic Institute Certified Product Manager Badge

Product Manager

Pragmatic Institute Certified Product Marketer Badge

Product Marketer

Pragmatic Institute Certified Product Operations Badge

Product Operations

Pragmatic Institute Certified AI Product Expert Badge

AI Product Expert

Pragmatic Institute Certified Product Master Badge

Product Master

Build Your Skills With Pragmatic Workshops

Product Operations Logo

Product Operations

Harness the power of product operations to multiply your team’s effectiveness.

Mastering B2B Product Innovation

Navigate the path from idea to your first ten customers.

Product Positioning

Turn market challenges into competitive advantages.

Market-Driven Discovery

Leverage market research techniques to harness meaningful feedback.

Advanced AI Techniques for Product Marketing

Guide your marketing strategy from data exploration to campaign launch.

AI Training for Product Professionals

Streamline workflows and optimize product decisions.

Pragmatic Institute Team Training

Looking for Team Training Options?

Enhance your product team’s skills with expert-led training in product management and marketing.

Taught By Industry Experts

Pragmatic Institute instructors have decades of real-world experience within companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and AT&T.
Company Logos Instructors Worked For

Testimonials

What Our Alumni
Are Saying

Frequently Asked Questions

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. With our proprietary Pragmatic Framework, we integrate product best practices with data-driven insights and design principles to create products that your market actually wants.

We offer Product Management, Product Marketing, and Product Master Certification paths. To earn each certification, students must successfully complete trainings and demonstrate competency in core concepts.

In addition to our product certifications, you can take individual Product Management Training Courses to improve your skills in specific areas. Beyond product trainings, you can take courses in data, design, and a variety of business-oriented Workshops for professional development.
Yes. Pragmatic Institute offers team training for product, data, and design teams of all sizes. Our training can be customized to fit your organization’s unique needs.

Have a Question?

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