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Market-Driven. Data-Led.
Get the skills, tools and techniques you need to make a lasting impact on your organization, with help from the world leader in product and data training.
ProductMarketing
ProductManagement
The Only Framework You’ll Ever Need
Market Problems
Improve revenue by building better products that your markets love with hands-on training from the experts at Pragmatic Institute. Our courses give you the skills.
Competitive Landscape
Identify competitive and alternative offerings in the market. Assess their strengths and weaknesses. Develop a strategy for winning against the competition.
Positioning
Describe the product by its ability to solve market problems. Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.
Requirements
Articulate and prioritize personas and their problems so that the appropriate products can be built.
The Most Sought-After Certifications
Pragmatic Institute certifications have been named one of the 7 Hottest Marketing Certifications by CIO, and it’s no surprise why. Each of our courses comes with an optional certification exam or project that can help you snag a 5.6% increase in salary, according to PayScale. Prove that you have the skills employers are looking for with Pragmatic Institute Certifications.
Your Training. Your Way.
Get the training you need, when you need it, how you need it.
Thousands of Happy Customers
Over 90% of our business comes from word-of-mouth referrals. Hear what they have to say.
Frank Tait - Frontline Technologies
SkyTouch, Infusionsoft, Frontline Technologies
EllenDerrico - RES Software
The Future of Business Is Waiting for You.
Are You Ready?
It’s time to take your product, your data and your career by the horns with the latest tools, technology and techniques from the world leaders in business training. The future of business is here. Are you ready?
