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Market Problems

Improve revenue by building better products that your markets love with hands-on training from the experts at Pragmatic Institute. Our courses give you the skills.

Competitive Landscape

Identify competitive and alternative offerings in the market. Assess their strengths and weaknesses. Develop a strategy for winning against the competition.

Positioning

Describe the product by its ability to solve market problems. Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.

Requirements

Articulate and prioritize personas and their problems so that the appropriate products can be built.

Product Marketing

Build buyer expertise, execute successful launches, and deliver the right pricing and packaging strategies to thrill your market each and every time.

Product Management

Find the best opportunities, build the right products, create winning strategies and more when you learn to focus on the market problems that matter most.

Data Science

Uncover new insights, improve operations, encourage data-driven business decisions and more with the latest tools and technology in data science.

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Pragmatic Institute certifications have been named one of the 7 Hottest Marketing Certifications by CIO, and it’s no surprise why. Each of our courses comes with an optional certification exam or project that can help you snag a 5.6% increase in salary, according to PayScale. Prove that you have the skills employers are looking for with Pragmatic Institute Certifications.

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Baker Hughes
GameStop Corp.
Magellan Navigation
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Zedi
ADP
Centris Federal Credit Union
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Nuance Communications
OpenText
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Panda Security
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Urban Airship
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Blackberry Limited
Fujitsu Computer Products of America
IHS Energy Canada
Mozilla Foundation
Mphasis Healthcare Solutions Inc.
NeuStar
Peer 1
PR Newswire
Cognex
Cray
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Fujitsu
Hitachi America
IGT
Intel
Landis+Gyr
Panduit
Qualcomm
RSA Security
Schneider Electric
Tyco International
Xilinx
Aetna
American Psychological Association
Merck
PerkinElmer
Premier
Siemens
Sunquest Information Systems
Thermo Fisher Scientific
Truven Health Analytics
Deluxe Corp.
Dominion Enterprises
LexisNexis
Mimeo
Pearson Education
Warner Music Group
Yellow Book USA
ACT
Campus Management Corp.
Capella Education Company
OCLC (Online Computer Library Center)
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1E Ltd.
Adobe Systems
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Atlassian
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Intuit
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The Future of Business Is Waiting for You.
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It’s time to take your product, your data and your career by the horns with the latest tools, technology and techniques from the world leaders in business training. The future of business is here. Are you ready?