Prove Your Skills, One Certification at a Time
More companies look for and require Pragmatic certifications than ever before—it’s the only certification employers ask for by name. Earn your Pragmatic Institute certifications today and give your career the boost it needs.
1st
The first and most sought-after product management and product marketing certifications in the world.
5.6%
Snag yourself a pay increase average of 5.6% when you earn your Pragmatic certification badges.
500+
More than 500 of the top product jobs open right now require Pragmatic certifications from their applicants.
Build Your Product Management Career
The product manager career path can be confusing since titles, roles, and responsibilities can vary greatly between organizations. Gaining the skills and knowledge you need to be successful, however, is easy with our product management certification paths.
Now available: on-demand
Product Management
Product Marketing
Product Innovation
Product Operations
AI Product Expert
Product Master
Pragmatic offers five certification paths that arm you with the latest knowledge, time-tested methods, and elevated insights that you can immediately put into action in your daily work. You can select the product certification that most closely aligns with your goals or earn your Product Master Certification which includes two additional certifications and demonstrates mastery as a product professional.
Pragmatic Institute Product Certifications
3 Courses
Pragmatic Product Manager
Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
3 Courses
Pragmatic Product Marketer
Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
2 Courses
1 Workshop
Pragmatic Product Innovation
Skills you’ll gain: Product Strategy, Product Innovation , Competitive Differentiation, Product Roadmapping, Market Validation.
How to get certified: Complete the prerequisite course Foundations, Design, and Mastering Product Innovation workshop.
2 Courses
1 Workshop
Pragmatic Product Operations
Skills you’ll gain: Strategic Planning, Data Integrity, Capability Assessment, Process Alignment, Cross-Functional Collaboration.
How to get certified: Complete the prerequisite course Foundations, Insight, and Product Operations workshop.
2 Workshops
Pragmatic AI Product Expert
Skills you’ll gain: AI Workflows, Generative AI, ChatGPT, AI Product Prioritization, Advanced Data Analysis.
How to get certified: Complete the AI Training for Product Professionals & Advanced AI Techniques for Product Marketing workshops.
8 Courses
Pragmatic Product Master
Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
Pragmatic Institute Training Gives You The Tools, Templates, And Tactics You Need
What Your Peers Have To Say
Frequently Asked Questions
You’ll receive a badge for each class you successfully complete. When you complete all the courses required for a specific certification track, you’ll receive your certification.
Congratulations!
Our digital certification badges from Credly allow you to share your achievement on your Facebook, LinkedIn and Twitter accounts, as well as your digital resumes, email signatures, websites and pretty much anywhere else. Check your email for your Credly certification email and follow the instructions on how to share your new badges with the world.
Learn more about sharing your digital badges on social media here.
These new digital badges are just like our old badges—only better.
Credly is the platform that we use to distribute our certification badges. Using this platform, you can quickly and easily share your skills and certifications with the world.
With Credly, you can pin your digital certification badges to your email signatures, digital resumes, social media sites and more.
Employers can use the Credly site to find people with the certifications and skill sets they need.
If you have questions about certification tests, or if you haven’t received a certification you believe you should have, please contact us at [email protected].
If you have questions about Credly, such as login questions, please click here, or email them here.
