The Future of Business

Founded as Pragmatic Marketing in 1993, Pragmatic Institute has a strong track record of providing real-world insights, actionable best practices and proven tools to product managers and product marketing managers around the world.

We’ve helped over 150,000 students from more than 8,000 companies across 25 countries and numerous industries refine and perfect their strategies and goals through our proven Pragmatic Framework. This framework gives product teams a standard language and a blueprint of core activities required to create and market products people buy.

In late 2018, recognizing the power of data and an increasing need for a real understanding of data science and AI among business and product professionals, Pragmatic Marketing partnered with The Data Incubator (TDI). Together, they became the Pragmatic Institute.

TDI began as a Cornell-funded data science training organization, aiming to improve the skills of elite data scientists around the world. TDI provides data experts with real-world experience through Fellowship and online programs, and works with many of today’s leading organizations to find new data scientists and level-up their current employees.

Together, the companies became Pragmatic Institute, and combined their dedication and efforts to provide exceptional training across a wide variety of essential topics for product and business leaders. All delivered by instructors with a crazy amount of experience at some of the biggest companies in the world.