Resources

Using AI for market research is transforming how businesses gather insights, understand customer behavior, and make smarter decisions. This article offers insight and tips for product professionals. 

Discover how SBS unified its product teams, eliminated silos, and scaled market-driven practices after multiple acquisitions using a structured, data-driven approach.

3 minute read Learn how the Pragmatic Framework used by product teams can also guide an AI founder in this first-person article from the CEO of AnswerMyQ.   Launching a startup isn’t that different from...

5 minute read What can you learn about avoiding product launch failure from Threads? Our expert talks about what the fastest rise, steepest fall, and most expensive learning curve in social media history can teach...

Are AI Pricing Algorithms an opportunity to increase your profit and efficiency or are they actually a compliance risk? This article talks about both sides and offers a checklist for responsible AI pricing.

5 minute read Outcome-based pricing ties vendor revenue to real results, aligning price with value and helping future-proof monetization in the age of AI. Learn what outcome-based pricing is, how it compares to other pricing...