Product leaders are frequently told to “be more strategic,” but they aren’t always given the financial and commercial context needed to do it.
A roadmap can make perfect sense from a product perspective and still miss what the business needs most. Company stage, ownership expectations, revenue models and pressure on growth, retention, margins or costs should all influence what product teams prioritize.
Join product executive, founder and educator Elena Leonova to explore how commercially minded product leaders read the business before deciding what belongs on the roadmap. You’ll learn which questions to ask, which business signals to examine and how to connect company priorities to product decisions.
You’ll leave with a clearer understanding of how to:
- Recognize the commercial forces shaping company priorities
- Identify what the business needs most from product right now
- Connect financial pressure to product strategy and roadmap choices
- Explain product priorities in language executives understand
