Big Ideas?
Make Them
Even Bigger with Pragmatic Institute!
Take charge of your future with training designed for career-minded product professionals like you.
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For a limited time, Lenny’s audience can save 20% on any course, workshop or certification using code LENNY20
Who is Pragmatic Institute?
Pragmatic Institute is a trusted name in product management and product marketing training. Since 1993, over 250,000 professionals have trusted us to help them sharpen their skills and advance their careers. We offer courses, certifications and workshops that are designed and taught by experts that understand the pressures and challenges you face every day. Your competitive advantage starts here.
Shaping Careers, One Certification at a Time
Set yourself apart with industry-recognized certifications that can be earned online with a live instructor or on demand. We also have in-person events in select locations.
Product Management Certification
Use market data to build and manage products that solve your market’s problems and exceed their expectations.
Product Operations Certification
Master the tools, processes, and strategies that drive product team success.
Product Innovation Certification
Deliver your creative vision with market-driven product strategies and effective execution to launch innovative products.
Product Marketing Certification
Craft pricing, marketing, and product launch strategies tailored to your market and buyers to ensure your products get the love they deserve.
AI Product Expert Certification
Advance your AI skills and solve complex product management and product marketing challenges.
Product Master Certification
Comprehensive training in product management and product marketing, plus training on how you can derive meaningful insights from your market data.
Join the Ultimate Product Network
When you take a Pragmatic course, you become part of a powerful network. As part of our alumni community, you’ll connect with over 40,000 product professionals, get access to exclusive tools and continue learning long after your course ends.
Ongoing Learning
Tap into expert insights including live office hours with instructors.
A Network That Works for You
Connect with peers, mentors and industry leaders.
Exclusive Events
Attend private workshops and author-led book clubs
Real-World Tools
Get templates, frameworks and resources to put your skills into action.
Your certification is just the beginning—stay sharp, stay connected and keep growing with Pragmatic!
For a limited time, Lenny’s audience can save 20% on any course, workshop or certification using code LENNY20