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As a product marketer, you shoulder much of the risk when a new product launch—after all, you’re ultimately held responsible for the launch’s outcome. It’s
FOR IMMEDIATE RELEASE The new courses in design and design thinking, developed by former Cooper Professional Education directors, address a critical skill that organizations
FOR IMMEDIATE RELEASE The online community platform brings product professionals from around the world to learn and collaborate SCOTTSDALE, ARIZ. (May 28, 2020) —
Listen to the podcast episode here. Rebecca: Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges
What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved?
Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of…
How to Launch and Grow a Subscription Business
Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master.
Pricing guru Mark Stiving explains what you need to understand to build an effective subs…
Poor concepts and badly designed products account for some product failures, but often the biggest culprit is a weak product launch.
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