Product Marketing & Management Fundamentals

The first step to become truly market-driven

Need help deciding?

We focus on building expertise and collaboration within and across data, design and product teams. This allows organizations like yours to accelerate innovation, grow revenue, improve customer satisfaction and drive success.

Product Marketing & Management Training

Foundations Online

Embark on your journey to become truly market-driven with Foundations, a course where you’ll master the art of understanding the market and its challenges. This course empowers you to use market knowledge to build and sell products people want, leveraging the Pragmatic Framework to drive results – and profit!  

Elevate your career with training from Pragmatic Institute

Complete ecosystem of support

Discover the Pragmatic Difference

Pragmatic Institute is a leader in product management and marketing training. With over 30 years of experience, we have a long-standing history of equipping professionals with advanced skills and practical knowledge.

By leveraging the knowledge of instructors that have years of executive-level experience with organizations like Cisco, Texas Instruments, Dun & Bradstreet, Hallmark and more, Pragmatic Institute provides hands-on training and real-world results.

With over 200,000 students from more than 9,000 companies worldwide, Pragmatic Institute is considered the gold-standard in professional training.

Foundations: Begin Your Product Journey

Prerequisite for all Pragmatic Courses

Foundations is the course where everyone begins at Pragmatic Institute. It’s the prerequisite gateway to a world of certifications in which you will grow your skills, learn the importance of listening to your market and adapt to a market-driven approach. 

Course Overview

Foundations: Begin Your Product Journey

Prerequisite for all Pragmatic Courses

This is where becoming a truly market-driven all begins.

Foundations teaches you listen to the market, understand the problems it faces, prioritize projects and drive results. In this course you will master the activities needed to bring a successful product to market and discover how to use market knowledge to build and sell products people want to buy. 

Tools and Templates you will learn:


What our students are saying


Foundations is a prerequisite for Focus, Design, Build, Market, Launch, Price and Insight and those courses were developed to build on the concepts covered in Foundations. If you don’t understand these core concepts, you won’t gain the full benefit of our other courses.

When it comes to what you learn, nothing. We’ve worked hard to provide you with the same great learning, regardless of delivery format. 

Depending on how you learn, you might find that one format works better for you than the others. 

We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.

Along with the course itself, your registration fee includes the optional certification exam at the end of the class and lifetime access to the Pragmatic Alumni Community.

Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the course date. Customers canceling or transferring to another course between 1 to 7 calendar days prior to the course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.

Please let us know how we can help you fully participate in the course at 480-515-1411, or send us an email.

Contact Us

Please fill out the form and a representative from Pragmatic Institute will contact you.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.