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Save $194 on Foundations
with code MEMORIAL15

Get 15% off our Foundations course with code MEMORIAL15 at checkout.

Foundations teaches product marketing and product management fundamentals for product professionals.

Now through May 31, 2024, save 15% ($194) when you register for Foundations with code MEMORIAL15.

$1,295.00 / One time   +Taxes

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What you’ll learn in Foundations

The Need to Be Market-Driven

How to Create a Market-Driven Organization

Build and Share Market Expertise

Uncover Strategic Opportunities

Common Roles:

Tools and templates you’ll learn in this course:

Complete ecosystem of support

Discover the Pragmatic Difference

Pragmatic Institute is considered the gold standard in professional training.​

Our courses, certifications and workshops are designed to help professionals and organizations overcome common challenges by providing real-world insights, actionable best practices and proven tools to product managers and product marketing managers around the world.​

By combining lecture from executive-level instructors, hands-on training, tools, templates and more, we are able to provide companies and individuals with training that focuses on results and retention.​

Foundations: Begin Your Product Journey

Prerequisite for all Pragmatic Courses

Foundations is the course where everyone begins at Pragmatic Institute. It’s the prerequisite gateway to a world of certifications in which you will grow your skills, learn the importance of listening to your market and adapt to a market-driven approach. 


What our students are saying


Foundations is a prerequisite for Focus, Design, Build, Market, Launch, Price and Insight and those courses were developed to build on the concepts covered in Foundations. If you don’t understand these core concepts, you won’t gain the full benefit of our other courses.

When it comes to what you learn, nothing. We’ve worked hard to provide you with the same great learning, regardless of delivery format. 

Depending on how you learn, you might find that one format works better for you than the others. 

We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.

Along with the course itself, your registration fee includes the optional certification exam at the end of the class and lifetime access to the Pragmatic Alumni Community.

Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the course date. Customers canceling or transferring to another course between 1 to 7 calendar days prior to the course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.

Please let us know how we can help you fully participate in the course at 480-515-1411, or send us an email.

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Product Marketing & Management Fundamentals

The first step to become truly market-driven

Need help deciding?

We focus on building expertise and collaboration within and across data, design and product teams. This allows organizations like yours to accelerate innovation, grow revenue, improve customer satisfaction and drive success.

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