Pragmatic Institute Foundations

Revolutionize your approach to product management.

Learn how to decode market needs and build irresistible products that people want to buy. 

Trusted By

{X Number} of students have already taken this course

Foundations Course Overview

Foundations is all about embracing the importance of being market driven. In this course you’ll learn how to plan products from the outside-in, uncover strategic opportunities, and master the art of discerning which market problems are worth solving.

What You'll Learn in Foundations

What you get in Foundations

You’ll leave with templates and guides that you can use to implement what you learn in your daily work, including:

Who is Foundations for?

Foundations is a prerequisite for all other Pragmatic Institute courses and certifications.

Ready to Get Started?

Upcoming Course

On-demand Delivery

Unlimited Access for One Year

Self-paced

Pricing

$1,295 / One Time +Taxes

As low as $107.92/month with  affirm logo   Learn More

Upcoming Course

Nov 11

Online Delivery

1 Day Session

9:15AM - 4:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

As low as $107.92/month with  affirm logo   Learn More

Upcoming Course

Nov 19 - 20

Online Delivery

2 Day Session

9:15AM - 12:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

As low as $107.92/month with  affirm logo   Learn More

Get Pragmatic Certified: Product Manager CertificationFoundations is the first step to becoming a certified product manager. Once you’ve successfully completed it, you just need to take Focus and Build.

  • Understand the market and the problems it faces.
  • Use market knowledge to build and sell products people want to buy.
  • Master the Pragmatic Framework and the activities needed to bring a successful product to market.
  • Learn to listen to the market, prioritize projects, and drive results.
Learn More | Register
  • Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
  • Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
  • Successfully and credibly sell your strategies internally.
Learn More | Register
  • Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
  • Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
  • Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
Learn More | Register

Enroll In All 3 Courses For Our Product Manager Certification And Save $200

You can also set up a flexible payment plan with Affirm and pay for your certification over time.

Our Instructors

All Pragmatic Institute courses are led by instructors with an average of 25 years of experience in product management and product marketing within companies including IBM, Dell, Cisco, and Texas Instruments. In our product management courses, you’ll interact directly with instructors and peers for personalized learning that applies to your business problems.

On the Framework for Foundations

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Key framework activities that we examine in Foundations:

Choose the Right Certification for You:

Pragmatic Institute Certified Product Manager Badge
Pragmatic Institute Product Manager Certification Track

3 Courses

Pragmatic Product Manager

Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

Pragmatic Institute Certified Product Marketer Badge
Pragmatic Institute Product Marketing Certification Track

3 Courses

Pragmatic Product Marketer

Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

Pragmatic Institute Certified Product Operations Badge
Courses for product operations certifications track

2 Courses

Pragmatic Institute Product Operations icon

1 Workshop

Pragmatic Product Operations

Skills you’ll gain: Strategic Planning, Data Integrity, Capability Assessment, Process Alignment, Cross-Functional Collaboration.

How to get certified: Complete the prerequisite course Foundations, Insight, and Product Operations workshop.

Pragmatic Institute Certified Product Master Badge
Pragmatic Institute Product Master Track

8 Courses

Pragmatic Product Master

Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

Complete ecosystem of support

Discover the Pragmatic Difference

Pragmatic Institute is considered the gold standard in professional training.​

Our courses, certifications and workshops are designed to help professionals and organizations overcome common challenges by providing real-world insights, actionable best practices and proven tools to product managers and product marketing managers around the world.​

By combining lecture from executive-level instructors, hands-on training, tools, templates and more, we are able to provide companies and individuals with training that focuses on results and retention.​

Testimonials

What Our Alumni
Are Saying

FAQ

Foundations is a prerequisite for Focus, Design, Build, Market, Launch, Price and Insight and those courses were developed to build on the concepts covered in Foundations. If you don’t understand these core concepts, you won’t gain the full benefit of our other courses.

When it comes to what you learn, nothing. We’ve worked hard to provide you with the same great learning, regardless of delivery format. 

Depending on how you learn, you might find that one format works better for you than the others. 

We’ve created a sponsorship letter template that you can use to convince your boss to send you to Pragmatic training. This letter provides clear information on how training with Pragmatic will not only improve your skills, but also benefit the company at large. Just download this template, copy and paste the text into your email, update and adjust the information as needed, and hit send. Find the template here.

Along with the course itself, your registration fee includes the optional certification exam at the end of the class and lifetime access to the Pragmatic Alumni Community.

Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the course date. Customers canceling or transferring to another course between 1 to 7 calendar days prior to the course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.

Please let us know how we can help you fully participate in the course at 480-515-1411, or send us an email.

Product Training For Your Team

Improve your product team’s skills with expert-led product management and product marketing training. Pragmatic Institute team training is provided on-site or online by instructors with decades of experience as product leaders in companies like Dun and Bradstreet, Microsoft, Cisco, and other prestigious companies. 

Upskill your team with product training that includes:

  • A dedicated, full time instructor
  • Private in-person or online trainings
  • A customized training program
  • Live 1:1 coaching

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.