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Home > Product > Price Price The right price can change everything Learn a proven approach to pricing that reflects what the market is willing
After taking a deep dive into our win-loss data across hundreds of B2B companies, there were four pricing-specific decision drivers that negatively influenced sales opportunities.
According to an article in The Mercury, Village Cinemas in Australia tested dynamic pricing, and it did not go well. It implemented a $1 increase
“If your salespeople are asking for discounts that are too big or too often, then your product team hasn’t given sales the tools, knowledge and confidence they need to win deals at the right price.”- Mark Stiving.
Rebecca Kalogeris, VP of marketing for P…
After conducting hundreds of win-loss interviews on a monthly basis on behalf of well-known B2B solution providers, one thing has become clear: When a buyer
The formula for value-based pricing is simple. Your buyer’s willingness to pay is equal to the competitor’s price plus positive differentiation value minus negative differentiation
Customers want to buy at a lower price and companies want to sell at higher prices, it’s a universal truth. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pric…
Here’s a challenging question from a reader: “Value-based pricing” has made a buzz in the dialogues of pricing practitioners and academics. Should all companies change
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