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Featured Content
13 Open-Ended Questions to Ask During a Market Visit
While there are many questions you could ask during a market visit, these 13 questions can be asked and answered in about 30 minutes.
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Product Management
Podcast
A New Way of Thinking About Market Segmentation
“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith You likely know the power of segmentation, but many...
Category: Product Management
Podcast
Generative AI as a Collaborative Partner for Product Professionals: A Conversation with Will Scott
“I know it's going to change our jobs — the speed of innovation, both for product management and product marketing, is going to be accelerated. In a world where technology constantly evolves, integrating AI into...
Category: Product Management
Podcast
The Evolution of Pragmatic and Product: A Reflective Conversation with Rebecca Kalogeris
"What continues to be the biggest struggle for product people is the amount of time spent on the day-to-day that does not enable them to spend the time on the strategy… Unfortunately, we are just...
Category: Product Management
Product Development
Article
A Guide to Product Roadmaps: How to Build One That Works
A product roadmap is a frequent request from the sales force and others in the company. ‘What’s coming in the next release and the ones after that?’ Long buying cycles common with strategic products often...
Category: Product Development
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