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  • Article

The Two Metrics that Matter Most to Product Marketers

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  • Article

3 Case Studies: Discovering Market Problems and Their Solutions 

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How to Evaluate Market Problems to Find Opportunities

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Featured Content

Cover of the 13 open-ended questions to ask during a market visit infographic by Pragmatic Insitute
Infographic

13 Open-Ended Questions to Ask During a Market Visit

While there are many questions you could ask during a market visit, these 13 questions can be asked and answered in about 30 minutes.
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Product Management

Podcast

Overcoming Resistance to Change: Insights from Pragmatic Instructors

“The first market we have to sell to is our executive team” - Terry Sadowski   We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) under...
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Category: Product Management
31 Tools for Product Managers
Article

31 Tools for Data-Driven Product Marketing Managers 

31 product marketing tools to make collecting relevant data, analyzing it, finding insights and communicating with stakeholders a bit easier.
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Category: Product Management
Podcast

How To Hire Excellent Product Managers with Matt Lemay

This podcast has some strong language, so if you've got any little ones around, you might want to pop in some headphones.   “I think there is just this deep, massive insecurity around hiring product managers. Companies are fearful of hiring the wrong...
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Category: Product Management
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Product Development

A person sketching out wireframes to design user experience
Article

Top 10 Tools to Measure User Experience

This article outlines the progression in user experience measurement sophistication: from general knowledge to influencing user behavior.
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Category: Product DevelopmentProduct Management
Pragmatic Institute Webinar: Anatomy and Evaluation of a Successful Launch with Trishna Sharma
Webinar

Anatomy and Evaluation of a Successful Launch

Join us as we welcome Trishna Sharma, Product Manager of Meta for a conversation on how to look at the key components of a successful product launch and evaluation techniques you can utilize to ensure
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Category: Product Development
Launch Readiness Assessment
Article

Goals, Readiness and Constraints: The Three Dimensions of a Product Launch

Many companies mistakenly believe their product will sell itself and overcome any adversity. This couldn't be further from the truth. A successful product launch requires skill, experience, market knowledge, and a process.

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Category: Product DevelopmentProduct Marketing
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webinars

Pragmatic Institute Webinar: Anatomy and Evaluation of a Successful Launch with Trishna Sharma
Webinar

Anatomy and Evaluation of a Successful Launch

Join us as we welcome Trishna Sharma, Product Manager of Meta for a conversation on how to look at the key components of a successful product launch and evaluation techniques you can utilize to ensure
Read More
Category: Product Development
Turn Your Market Research into Positioning Strategies podcast thumbnail
Webinar

Turn Your Market Research into Positioning Strategies

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the
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Category: Product Management
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Fill out the form today and our sales team will help you schedule your private Pragmatic training today.