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Product Management

Podcast

How Phased Marketing Strategies Maximize Resources

This episode is from our latest Product Chat webinar >> watch the webinar   Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our m...
Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
Optimizing product management budgets
Article

How to do More With the Same (or fewer) Resources in 2023 with Segmentation and Targeting Updates

Six steps to a data-driven understanding of your best-fit buyer. Improve the efficiency and effectiveness of your marketing programs by shifting your focus (and budgets) to best-fit personas and ICPs. 

Product Development

plan, strategy
Article

How to Create a Strategic Product Plan

Most technology companies have a product management department serving as the voice of the customer and helping to understand market needs better but is product management really being used strategically?
Webinar

How to Optimize Win/Loss Analysis and Increase Your Win Rate

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product
Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure

webinars

Arnaud Berrube Webinar
Webinar

How Phased Marketing Strategies Maximize Resources

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best
Webinar

How to Optimize Win/Loss Analysis and Increase Your Win Rate

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product

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