How AI and Data Insights Can Help You Build Stronger Personas with David Tang

Pragmatic Live Podcast

This episode is from our latest Product Chat webinar >> watch the webinar

In a world where customer expectations are ever-evolving, delivering personalized experiences isn’t just nice to have, it’s imperative.” – David Tang, Product Leader (fmr. Dropbox)In this episode, Product Leader David Tang talks about the transformative power of personalization in today’s competitive market landscape, and how your company can learn from the players that do it best.Key Takeaways:

  • Personalization and Customer Data: Learn how personalization shapes buying decisions and why customer data is key to understanding different customer groups.
  • Customer Segmentation: Discover various methods of categorizing customers based on their behaviors and attitudes, and the importance of regular evaluation.
  • AI-Driven Personalization: Explore practical examples of how AI and machine learning contribute to personalization, like reducing customer churn and recommending products.
  • Evaluating Model Success: Understand the need for measuring the performance of personalization models using different metrics and KPIs to align with business goals.
  • Building a Strong Personalization Engine: Get actionable advice for creating a data-driven personalization engine that improves customer satisfaction and business growth.

Dive into this insightful discussion to enhance your personalization strategies, better engage with your customers, and stay ahead in the competitive market. Want to learn more about using data in product practices and decisions? Take our Insight course to turn your data into product strategies.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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