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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
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Looking for the Alumni Resource Center? It’s that nifty resource repository that has all the course materials, tools and templates you know and love.
The PAC is a new online collaboration space for product professionals to work together to exchange the tools, examples and tactics that move the needle.
It’s time to come together. There is an inherent tension between product management and development: Product management wants to deliver as many features as possible; development needs to have realistic expectations. This issue of Pragmatic Marketer is focused on how the two can power up to deliver great products for the most important constituents of all: their customers.
I hate the unnecessary inclusion of “versus” in titles and headings, because
Escape the legacy of blame that happens with Requirements.
Success in product management and product marketing relies heavily on tried-and-true princ...
There are less than half the number of product marketing professionals in the
Different stages of a product’s life cycle require different investments and differe...
We all have moral principles that direct our personal behavior. Professionally, in the
There’s a revolution happening. Machines aren’t just making our lives easier—they’...
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