Separate fact from fantasy. Learn how to sift through a mountain of collected data to discover the metrics that are meaningful to your business in this issue of Pragmatic Marketer.
Product Marketing & Management
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The Metrics Issue
15 Product Management Metrics You Should Know
The world is more data-driven than ever. And although data has an
5 Smarketing Metrics to Embrace and 5 to Ignore
This article highlights the key “smarketing” metrics to focus on for the
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Previous Magazines
Position, Define and Grow Your Products
Success in product management and product marketing relies heavily on tried-and-true princ...
The New Era of Product Marketing and the Way Forward
There are less than half the number of product marketing professionals in the
Product Life Cycle
Different stages of a product’s life cycle require different investments and differe...
The Ethics Issue
We all have moral principles that direct our personal behavior. Professionally, in the
Rise of the Machines
There’s a revolution happening. Machines aren’t just making our lives easier—they’...
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