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Back to School

Become a perpetual student. If you want to succeed, you must regularly learn new concepts and continually refresh the topics that matter most: understanding the markets and ensuring that everything you do addresses their problems. In this issue of Pragmatic Marketer we reexamine some core subjects (pricing, messaging, prioritization), as well as some newer ones (UX and IoT, for instance), to make sure you have everything you need to move to the head of the class.

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