Inside the Buyer's Mind

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in this issue of Pragmatic Marketer.



Winter 2017
Gain the House Advantage: The Benefits of Mapping Your Buyer's Process
You're not communicating if you're marketing to someone you don’t know. And in today’s marketing world, it’s easy to get caught up in tactics, things like content generation, social media...

Why Advisory Boards Matter
Customer advisory boards (CABS) are one of the most effective methods for delving into the minds of your customers to gather insight and feedback into your current and planned offerings. You can formally engage and solicit input from existing
The Win-Loss Witch Hunt
One of our clients recently concluded a win-loss 
program. Because the sales team wasn’t fully on board with the idea, the team readily submitted wins for review but declined to share losses. They held the most basic and prevalent sales...
Personas: The Journey
"It's not so much about how much it costs, it’s about how it costs,” says Eddie, a CIO for a medium-sized IT group. Eddie has a large corner office with bay windows overlooking the campus. Every surface of his office—the desk, credenza, even...

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