Product Roadmaps

Roadmap your way to product success. How do you create, maintain and share roadmaps to drive your products forward in today's ever-changing technology environment? We share best practices in this issue of Pragmatic Marketer.



Winter 2017
Tying Strategy to Your Product Roadmap
We've all heard about "strategic" product roadmaps. But what exactly does that mean in practice? A roadmap is a plan for your strategy that maps out the direction of your product. It provides context for your stakeholders and communicates....

Roadmapping Your Way to Internal Transparency
A few years ago, a handful of coworkers and I represented our company at a tech job fair. The company made sure we were a diverse crew of developers, recruiters, designers and me—the product manager—so that we would look like a...
Use Beta Tests to Create Customer-Validated Roadmaps
An effective product launch is important to product success, but equally important is having a solid product roadmap that lays the groundwork for your team and the future of your product. 

True North: Managing Long-Term Roadmap Needs With Agility
Everyone wants to see the product roadmap. Sales wants to use it to drive bigger deals, engineering wants to know what is coming next to make technology decisions, and other teams want to feel like they are part of a long-term...

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