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Article

Best Practices for Data-Driven Design for UX [2023]

This article dives into the world of data-driven design, the types of data that inform user experience design decisions, and how to effectively collect, analyze and implement data-driven insights.
Category: Design
career path
Article

Knowing What You Want to Do Next: Finding Clarity in Your Design Career Path

Designers often take non-traditional, non-linear paths into the field. Once they’ve grasped their practice, some designers move into people leadership, while others become masters of their craft.
Category: Design
Article

Creating the Psychological Safety Needed for Product Innovation

High-performing product teams have psychological safety, meaning team members can share perspectives without fear of judgment and persecution. An expert shares how to create psychological safety to spark innovation along with a Jaguar Land Rover and Apple Watch case study.
Category: Design
Outcome-Focused Design
Article

From Outputs to Outcomes: Shifting Your Design Approach

It can be easy to confuse making stuff with making progress, and it comes down to how we define "done." Outcome-focused design means designing products or services that focus on changing customer behavior to drive business results.
Category: Design
Conversational Design
Article

Conversational Design 101

Conversational design is more than just programming a bot to respond to user inputs. It's about understanding the human aspect of conversation and blending it with the technical requirements of the interface.
Category: Design
PowerPoint is used by a man on a laptop
Article

A Path to Designing a More Accessible Presentation

An inclusive researcher shares her journey to making one presentation more accessible along with accessibility resources and takeaways for other designers.

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