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Article

3 Effective Strategies for Communicating the Impact of Design on Revenue

This article provides designers with a robust strategy to effectively communicate the role and importance of design in driving revenue.
Category: Design
Article

Leadership Essentials for Designers: Key Takeaways from Brett Macfarlane

We had an exceptional guest on our Design Chats podcast, Brett Macfarlane, an organizational consultant who focuses on leadership development for innovation and change. We captured highlights from the episode in the below Q&A.
Category: Design
Article

Best Practices for Data-Driven Design for UX [2023]

This article dives into the world of data-driven design, the types of data that inform user experience design decisions, and how to effectively collect, analyze and implement data-driven insights.
Category: Design
Article

Knowing What You Want to Do Next: Finding Clarity in Your Design Career Path

Designers often take non-traditional, non-linear paths into the field. Once they’ve grasped their practice, some designers move into people leadership, while others become masters of their craft.
Category: Design
Article

Creating the Psychological Safety Needed for Product Innovation

High-performing product teams have psychological safety, meaning team members can share perspectives without fear of judgment and persecution. An expert shares how to create psychological safety to spark innovation along with a Jaguar Land Rover and...
Category: Design
Article

From Outputs to Outcomes: Shifting Your Design Approach

It can be easy to confuse making stuff with making progress, and it comes down to how we define "done." Outcome-focused design means designing products or services that focus on changing customer behavior to drive...
Category: Design

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