Reimagining Your Market in the Face of Disruption

Understanding your market better than anyone else in the business is at the core of your role as a product manager or product marketing manager. But what happens when everything you know about your market changes practically overnight?

 

On Thursday, September 3, at 1:30 p.m. ET  we were joined by by Mike Wulf, VP of product for Autotrader and Kelley Blue Book. Mike covered a lot of great information in his discussion, like how his team was able to pivot quickly and efficiently in the pandemic by using quick, market-driven product management techniques.

 

His insights on how his team identified market signals, and the real-world techniques they used to quickly react to market disruption while preparing for the long-term can be incredibly useful for teams of every size.

 

Watch the video here.

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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