Your sales team isn’t discounting because they’re underperforming. They’re discounting because the value isn’t clear to customers.
Join Product Chats host Rebecca Kalogeris and pricing expert Mark Stiving, Ph.D. for a live session on how to fix that.
You’ll learn:
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- Why discounting is often a symptom of unclear value, not poor sales performance
- How value conversations extend the impact of NIHITO into pricing and sales enablement
- A practical framework you can use immediately to improve pricing confidence and deal quality
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The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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