Resources > Webinars

Winning Buyers with the Brutal Truth

Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as “word salad?” It’s no wonder there’s a crisis of trust in technology marketing.

Watch our February 27th webinar to learn how you can bridge that trust gap through product reviews, allowing the voice of your customers to shine through..

Russ Somers, VP of marketing at TrustRadius will show you:
Which resources today’s buyers trust—and which ones they ignore
Why a negative review of your product could be the key to more sales
How the voice of your customers can power the buyer’s journey—and your product strategy.


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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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