Resources > Webinars

The Secrets Behind a B2B Marketing Campaign that Delivered a 20+ ROI

Secrets Behind a B2B Marketing Campaign that Delivered a 20+ ROI

 

As the old saying goes, “Half the money spent in marketing is wasted; we just don’t know which half.” Especially in B2B marketing.

 

Developing an effective B2B marketing strategy can prove challenging, especially when your product is highly technical and your potential users and buyers might not even be aware of the problem your product solves.

 

On Tuesday, March 23, at 1:30 p.m. ET  we were joined by Jean-Sébastien Tassé, director of products and innovation at XRM Vision.  Jean-Sébastien covered a lot of great information on how he and his team created such a successful campaign through tweaking the marketing messaging for a B2B audience, the kinds of marketing activities that resonate with the audience, and tips for marketing campaign success.

 

Want to watch some of the tips Jean-Sébastien provided on educating your customers first before talking about product value, or share his insights with your team?

 

 

Watch the webinar here:

 

 

Download Slides Survey Link

Author

Other Resources in this Series

Most Recent

Pricing Experts
Webinar

Pop-Up Expert Pricing Panel

Join our panel of pricing experts for a pop-up conversation! These product pricing leaders will be with us to offer insights into the latest pricing trends, strategies, and best practices that drive business growth. We’ll...
Pragmatic Institute Webinar with David Tang
Webinar

How AI and Data Insights Can Help You Build Stronger Personas

Join us for our product chat as we welcome product leader David Tang, formerly of Dropbox, for a conversation on how to leverage the power of AI and segmentation to help you create accurate personas...
Pragmatic Institute Webinar with the senior product marketing manager at Hubspot, Alex Rainford
Webinar

Strategic Marketing Plans and Tactics That Drive Growth

Join us as we welcome the senior product marketing manager at Hubspot, Alex Rainford for a conversation on how to dive into the core strategies that drive growth by effectively aligning marketing plans to the...

OTHER WebinarS

Pricing Experts
Webinar

Pop-Up Expert Pricing Panel

Join our panel of pricing experts for a pop-up conversation! These product pricing leaders will be with us to offer insights into the latest pricing trends, strategies, and best practices that drive business growth. We’ll...
Pragmatic Institute Webinar with David Tang
Webinar

How AI and Data Insights Can Help You Build Stronger Personas

Join us for our product chat as we welcome product leader David Tang, formerly of Dropbox, for a conversation on how to leverage the power of AI and segmentation to help you create accurate personas...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.