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The Problem With Finding and Validating Market Problems


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Finding and validating market problems is crucial for product teams, but many struggle to consistently engage in this best practice. And while they are often able to collect ample data from customers and potentials, we frequently hear about the struggle to aggregate it into meaningful information.
In this webinar, learn a new method for working with unstructured data and small sample sizes to:
  • Validate your product direction
  • Verify roadmap priorities with market data
  • Test the degree that your messaging resonates
  • Measure the strength of your value proposition
Join Mike Smart, founder and principal consultant of Egress Solutions, and uncover a market discovery method that will empower you to find key market data.

 

Author

  • Mike Smart

    Mike Smart, with 33 years in product consulting, has made significant contributions at Tandem Computers, GRIC, and Pragmatic Institute. His expertise, honed at Master Software Inc., Nsite, and Egress Solutions, focuses on accelerating product sales growth through market-driven practices. With a background that includes roles at Bishop Ranch Intelligence Innovation Accelerator and Salestable, Mike brings a wealth of experience to drive positive outcomes. For questions or inquiries, please contact [email protected].

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