The Problem With Finding and Validating Market Problems


   Download the Slides    Get Notified of Webinars

 

Finding and validating market problems is crucial for product teams, but many struggle to consistently engage in this best practice. And while they are often able to collect ample data from customers and potentials, we frequently hear about the struggle to aggregate it into meaningful information.
In this webinar, learn a new method for working with unstructured data and small sample sizes to:
  • Validate your product direction
  • Verify roadmap priorities with market data
  • Test the degree that your messaging resonates
  • Measure the strength of your value proposition
Join Mike Smart, founder and principal consultant of Egress Solutions, and uncover a market discovery method that will empower you to find key market data.

 

Author

  • Mike Smart

    Mike Smart, with 33 years in product consulting, has made significant contributions at Tandem Computers, GRIC, and Pragmatic Institute. His expertise, honed at Master Software Inc., Nsite, and Egress Solutions, focuses on accelerating product sales growth through market-driven practices. With a background that includes roles at Bishop Ranch Intelligence Innovation Accelerator and Salestable, Mike brings a wealth of experience to drive positive outcomes. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Webinar

Building AI Agents for Product Work: Live builds in Claude, ChatGPT, and Microsoft Copilot

We’re in the Age of Accountability for AI. Product managers are expected to show it’s elevating the quality of their work, not just the speed of it. Moving from prompting to delegating, handing AI agents...
Webinar

Smarter Market Discovery with AI

Let’s be honest: discovery research takes time, and many product teams simply aren’t getting enough of it done. Conducting customer conversations, reviewing pages of notes, and identifying the problems worth pursuing can quickly become overwhelming....
Webinar

How PMMs Are Dealing with Product Shipping Faster than Ever

Product velocity has never been higher, and product marketers are feeling the squeeze. Every new feature, model update, or release adds to an already overflowing launch calendar, leaving PMMs scrambling to keep up instead of...

OTHER WebinarS

Webinar

Building AI Agents for Product Work: Live builds in Claude, ChatGPT, and Microsoft Copilot

We’re in the Age of Accountability for AI. Product managers are expected to show it’s elevating the quality of their work, not just the speed of it. Moving from prompting to delegating, handing AI agents...
Webinar

Smarter Market Discovery with AI

Let’s be honest: discovery research takes time, and many product teams simply aren’t getting enough of it done. Conducting customer conversations, reviewing pages of notes, and identifying the problems worth pursuing can quickly become overwhelming....

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.