The Practical Side of Portfolio Management


A lot of practical considerations are necessary to successfully manage your company’s product portfolio.

In this webinar, you will learn about the tools and techniques for successful product portfolio management, including metrics to gauge portfolio health and terminology to keep everyone on the same page. We will explore these topics and help you answer questions like:

  • How many products should I have in my product portfolio before I start managing it?
  • How does product portfolio management differ from project portfolio management?
  • How can I assess my existing product portfolio?
  • How to use buyer personas to craft high-impact, human-centered marketing strategies that encourage buyers to take action and seek relationships with your organization

Join Mike Smart and Nils Davis, founder and consultants of Egress Solutions, for this lively discussion as attendees will learn practical tips and best practices to help you successfully manage your company’s product portfolio.

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