Resources > Webinars

The New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly – Webinar

Now that the Internet has made it easier than ever for marketers at software companies to directly communicate with consumers and target audiences, it’s imperative that they dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. On the Web, the old rules don’t apply.

Learn how to leverage the potential that Web-based communication offers software companies. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

Watch “The New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly” Webinar

 

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