Reassessing Your Market Assumptions



Reassessing Your Market Assumptions

What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.

View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.

Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples.

He also discussed:

• How to segment your user base to maximize competitive differentiators
• Which questions to ask to validate your market assumptions
• Tips and tricks for sharing findings with management

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Speaker:

Other Resources in this Series

Most Recent

Webinar

Promoted with Pragmatic: 4 Roles, 4 Companies, 4 Industries

Join us as we welcome Michael Hirsch, Product Management Leader and Product Coach at Break a Pencil, for a deep dive into how he effectively applied Pragmatic training to showcase his leadership capabilities, leverage his...
Webinar

What Barbie's Dream House and Mattel Can Teach Us About Product Quality

Join us as we welcome Tim Trapp, Director Quality Engineering and Product Quality Analytics at Mattel, for a conversation on how product quality not only enables you to leverage knowledge to make data-driven decisions but...
Webinar

Connecting Your Agile Approach to the Pragmatic Framework

Leveraging Agile methodologies has become increasingly essential in modern product development as it enables teams to iterate quickly, respond to market feedback, and ultimately produce products that resonate more deeply with your target audience. By...

OTHER WebinarS

Webinar

Promoted with Pragmatic: 4 Roles, 4 Companies, 4 Industries

Join us as we welcome Michael Hirsch, Product Management Leader and Product Coach at Break a Pencil, for a deep dive into how he effectively applied Pragmatic training to showcase his leadership capabilities, leverage his...
Webinar

What Barbie's Dream House and Mattel Can Teach Us About Product Quality

Join us as we welcome Tim Trapp, Director Quality Engineering and Product Quality Analytics at Mattel, for a conversation on how product quality not only enables you to leverage knowledge to make data-driven decisions but...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources