Lack of organizational readiness is the #1 killer of successful product launches. You’ve identified a market problem that is pervasive, urgent and the market is willing to buy. You’ve developed a great product that satisfies the need. You are ready to go to market, but are you confident that the rest of your organization ready to sell and support your new offering? You could easily lose an entire quarter or more while the rest of the organization catches up. Learn some key secrets to a successful product launch that can set the stage for sales velocity.
About the Presenter
David Daniels is an instructor for Pragmatic Institute with more than 25 years of experience in B2B technology companies. David specializes in product marketing and product launch with an emphasis on effective go-to-market strategy and execution. He has an extensive software development, sales, product management, product marketing and executive background with a global perspective of the product launch process from end-to-end.
Previously David was founder and president of Launch Clinic, which was acquired by Pragmatic Institute in 2008 and continues to publish the Launch Clinic blog. Prior to starting Launch Clinic, David held executive positions in publicly traded technology companies driving successful product introductions.
David has a B.S. in Computer Science with a minor in Mathematics from Columbus State University in Columbus, Georgia.