Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn’t possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company’s longer-term goals as well as short-term development needs.
Other Resources in this Series
Most Recent
Webinar
Strategic Marketing Plans and Tactics That Drive Growth
Join us as we welcome the senior product marketing manager at Hubspot, Alex Rainford for a conversation on how to dive into the core strategies that drive growth by effectively aligning marketing plans to the...
Category: Product Management
OTHER WebinarS
Sign up to stay up to date on the latest industry best practices.
Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.
