Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn’t possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company’s longer-term goals as well as short-term development needs.
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When Prioritization Turns Political: How Product Leaders Can Take Back Control
Most product teams agree that prioritization should be driven by strategy and market evidence. Yet insights from our recent State of the Industry Report reveal a different reality: prioritization often turns into negotiation, shaped by...
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