Resources > Webinars

Lessons from 9/11: Shifting Your Marketing Tactics in Times of Crisis

In the aftermath of 9/11, most major conferences and events were cancelled for months. B2B marketers who had been relying on these opportunities to create face-to-face engagements with current customers and future prospects found themselves suddenly scrambling to shift their tactics to maintain their marketing momentum. But not every company survived that shift.

The two most important lessons we learned as B2B marketers in a post-9/11 world were:

1. You can’t wait for things to go back to normal. You need to act now to keep connected with customers and prospects.
2. Things will get better, but they will never “go back to normal.” A new normal is coming, business behaviors will change, and we must be prepared to anticipate what those changes will be, and begin to shift our marketing to align with the “new normal.”

In this webinar, Rod Griffith, chief client officer at MarketReach, discussed the critical lessons learned from 9/11, and how they can be applied to help marketers make the necessary shifts needed to navigate times of crises and their aftermath. Rod also discussed some of the marketing tactics and tools you can implement now to keep your marketing momentum and stay connected and engaged with your customers and prospects.

Download Slides Survey Link

Speaker:

Other Resources in this Series

Most Recent

How to use Innovation and Proven Methodologies to Uncover Distinctive Competencies Webinar
Webinar

Webinar: How To Use Innovation And Proven Methodologies To Uncover Your Distinctive Competencies

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a
Webinar

Using Data Insights To Create Value-Driven Content Strategies

One of the most essential pillars of a product’s brand is the ability to create meaningful and value-driven content that captures its audience and builds awareness. But how should you approach your content endeavors, and
Webinar

Fireside Chat: Understanding Use Cases and Creating Killer UX Approaches

Hear from VP of Product at Shopify, Mamuna Oladipo, MBA, who will offer insights on things like… Where to generate innovative and bold UX ideas How to delve into your users to understand patterns How

OTHER WebinarS

How to use Innovation and Proven Methodologies to Uncover Distinctive Competencies Webinar
Webinar

Webinar: How To Use Innovation And Proven Methodologies To Uncover Your Distinctive Competencies

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a
Webinar

Using Data Insights To Create Value-Driven Content Strategies

One of the most essential pillars of a product’s brand is the ability to create meaningful and value-driven content that captures its audience and builds awareness. But how should you approach your content endeavors, and

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.