How Phased Marketing Strategies Maximize Resources

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best measure the success of our endeavors?

So how can you utilize phased marketing initiatives to motivate your market to buy a newly launched product or service without breaking the bank or depleting resources?

Arnaud Berube, Senior PMM at Zillow will discuss how to approach go-to-market in a way that aligns objectives across your organization and reduces risk.

In this conversation, Arnaud will share:
– A framework for connecting business objectives to marketing executions
– Ways to use research to size, position and name your products/features
– A four-phased GTM approach to prove marketing value and reduce risk
– Ways to apply the same methodologies to create a product marketing function to utilize moving forward

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

Speaker:

Other Resources in this Series

Most Recent

Webinar

Analytical Tactics to Inform Product Decisions

If you’re not using product data to guide your decisions, you’re just guessing. A large amount of data is created to measure user behavior that can be tapped into to guide product decisions. Knowing how...
Webinar

Using Market Intelligence To Identify Potent Opportunities

Join us to learn exactly how market intelligence can provide a competitive edge to your product strategy, with Eric Kingsbury, MBA from Experian. Topics: ✅ Market gaps ✅ Customer needs ✅ Competition ✅ Product strategy...
Webinar

Product-Led Growth Opportunities To Take With You Into 2024

Find ways to ignite your 2024 product growth strategy with our upcoming fireside chat. Join us as we welcome Jori Bell, product leader and coach, formally of Audible and Spotify for a fireside Q&A session....

OTHER WebinarS

Webinar

Analytical Tactics to Inform Product Decisions

If you’re not using product data to guide your decisions, you’re just guessing. A large amount of data is created to measure user behavior that can be tapped into to guide product decisions. Knowing how...
Webinar

Using Market Intelligence To Identify Potent Opportunities

Join us to learn exactly how market intelligence can provide a competitive edge to your product strategy, with Eric Kingsbury, MBA from Experian. Topics: ✅ Market gaps ✅ Customer needs ✅ Competition ✅ Product strategy...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe