How Phased Marketing Strategies Maximize Resources

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best measure the success of our endeavors?

So how can you utilize phased marketing initiatives to motivate your market to buy a newly launched product or service without breaking the bank or depleting resources?

Arnaud Berube, Senior PMM at Zillow will discuss how to approach go-to-market in a way that aligns objectives across your organization and reduces risk.

In this conversation, Arnaud will share:
– A framework for connecting business objectives to marketing executions
– Ways to use research to size, position and name your products/features
– A four-phased GTM approach to prove marketing value and reduce risk
– Ways to apply the same methodologies to create a product marketing function to utilize moving forward

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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